Panasonic GH4 pricing official – $1698 body only. UPDATE: £1299 in the UK!

Panasonic GH4 and external HD-SDI XLR unit

UPDATE: The UK and European pricing has now been announced.

The great news is the UK price is just £1299 (£1083 + VAT). That’s barely any different to other high end mirrorless cameras and cheaper than the Sony A7. I am amazed at such low pricing, and it seems Panasonic have not chosen to mark-up the camera for these regions like some other manufacturers despite greater demand for mirrorless here than in the US. The European price for the body only is €1499.

The GH4 body and external unit bundle is £2499.99. That’s only £300 more than the Blackmagic Production Camera and £6000 cheaper than the Canon 1D C for a better spec of 4K, a better overall feature set and a much more efficient codec with smaller file sizes. CVP are now taking pre-orders for the GH4 here.


Adorama have just emailed me official pricing for the GH4.

I recommend pre-ordering now to be one of the first to receive the camera in the United States.

The prices will go live on their system in a few hours (12.01am March 10th, Monday), which is why they don’t show up on the page yet. So be sure to get clicking around 12am. The pre-orders are not charged until the camera ships in late April / May 2014.

The interface unit bundle deal saves you around $400 and the GH4 body only is a full $300 less than I expected it to cost. Hope this translates well into British pounds and European euros when those prices are announced too.


Panasonic GH4 body only (black) with 4K video recording – $1698

Panasonic YAGH interface unit (for 10bit 4K, HD-SDI and XLR audio) – $1998

Panasonic GH4 with YAGH interface unit (bundle) – $3298

B&H Photo – Video

Panasonic GH4 body only

Panasonic YAGH interface unit

Panasonic GH4 with YAGH interface unit (bundle)

Hot Rod Cameras

There’s a $200 discount on any Hot Rod Cameras PL mount adapter for the GH4 when you pre-order the camera.

Panasonic GH4 body

Panasonic YAGH interface unit

Panasonic GH4 with YAGH interface unit (bundle)


About Andrew Reid (EOSHD) 1391 Articles
British filmmaker and editor of EOSHD. On this blog I share my creative and technical knowledge as I shoot.