Right now, 35mm film stock producers Fujifilm are missing a huge opportunity to shape cinema’s future Band of pirates though they are, RED are a profitable company and right now their only competition comes from some unlikely sources – Arri’s Alexa and Canon’s consumer DSLRs.
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1. Economies of scale 40 million Canon SLR format cameras have been sold since 1987 and half of those after 2003. In 2010 digital photography is a huge market, much larger than niche Red found in the comparatively small indie filmmaking and professional production markets.