Maybe they should have listened to EOSHD earlier!
Various sources have suggested that the C300 Mark II is having difficulties coping with the run-away success of the Sony FS7 on the rental market.
Is it truly being left on the shelves? EOSHD analyses an unexpected situation…
It’s well known that DSLR sales are sliding now, following the worrying trajectory of compact cameras.
Then I read with great interest Vincent Laforet’s prediction that the era of stand-alone cameras is coming to an abrupt end for the mass market.
There was a very key chart in that blog post which you can see above. I believe it speaks volumes about why the mass market is migrating from hardware focussed imaging tools like DSLRs to innovative new growth areas like apps and services orientated smartphones.
Incidentally in our own little world of DSLR video, this is also why Canon were so utterly wrong to dismiss Magic Lantern as a intolerable ‘hack’.
Let’s diagnose the problem and suggest the solution…
Engaging the uninterested general public with dedicated cameras was never going to be sustainable – not with smartphones around.
But I think the decline of consumer DSLRs will actually be the best thing to happen to photography and video in the digital era.
Finally companies will have to get innovative, putting more weight behind enthusiast and pro orientated camera line-ups.