Panasonic: We will accelerate the LUMIX project under new structure

Reports in the media suggest Panasonic are dismantling the ‘digital camera’ division with some even speculating that Panasonic will pull out of the camera market like Samsung. In fact according to Yosuke Yamane of Panasonic, the company is re-doubling their focus on cameras like the GH5 and planning more releases in 2017.

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Olympus turning attention to movies and pro mirrorless

Olympus have been helpfully telegraphing their future strategy in Israel.

With Olympus having said that the E-5 would be their last DSLR and with Sony also turning their back on the optical viewfinder, the inevitable future is now in full swing (sush – nobody wake up Canon and Nikon!)

Now a previously confidential presentation shows what that future might look like.

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The future of the camera is – the computer


Above: Steve Jobs and Steve Wozniak in the early days of Apple.

The iPhone is beginning to eat into the profits of other companies in all kinds of markets – compact cameras, music players, and traditional mobile phones. EOSHD.com wonders whether the future of the camera is in fact the computer.

The purist photographers, forum fanatics and Leica lovers are not going to like this one! Cameras are dead. The future of photography is the mobile computer, not the camera.

Read moreThe future of the camera is – the computer