Close Menu
    EOSHD Shooter’s Guides
    • New EOSHD Pro Color 5 is out now, for all Sony mirrorless cameras including the A7S III!
    • EOSHD C-LOG and Film Simulation Picture Profiles for Canon
    X (Twitter) Instagram YouTube
    X (Twitter) Instagram YouTube
    EOSHD.com – Filmmaking Gear and Camera Reviews
    STORE
    • Forum
    • YouTube
    • Instagram
    • 𝕏
    • PRO COLOR 5
    • EOSHD C-LOG
    • Store
      • The EOSHD 5D Mark III 3.5K RAW Shooter’s Guide
      • The EOSHD 50D Raw Shooter’s Guide
      • The EOSHD Anamorphic Shooter’s Guide 2nd Edition
      • The EOSHD Sony A7 Series Shooter’s Guide to Full Frame Lenses
      • The EOSHD Panasonic GH4 Shooter’s Guide
      • The EOSHD Panasonic GH3 Shooter’s Guide
      • The EOSHD Panasonic GH2 Shooter’s Guide
      • The EOSHD Sony A7R II Setup Guide
      • The EOSHD Samsung NX1 Setup Guide
    • Cart
    • Contact
    • More
      • EOSHD Reviews
      • EOSHD Cinematography
      • About EOSHD / Andrew Reid
      • Blog RSS Feed
      • Facebook
    EOSHD.com – Filmmaking Gear and Camera Reviews
    You are at:Home » Fuji to launch pro interchangeable lens version of the X100

    Fuji to launch pro interchangeable lens version of the X100

    Andrew Reid (EOSHD)By Andrew Reid (EOSHD)July 4, 2011 News 2 Mins Read

    The Fuji X100

    Fuji have confirmed to Reuters (via MirrorlessRumors.com) they are to launch a ‘high-end’ interchangeable lens camera, capitalising on the success of their high end X100. Fuji boss Takeshi Higuchi revealed the plans to enter the mirrorless market and said Fuji is aiming to become the third largest camera manufacturer after Canon and Nikon – leap-frogging Sony and Samsung from their current 5th position.

    “We can do all the important development in-house, so we can use that to cut costs, but we don’t have a very high-profile brand. We have debated why that is and the upshot was we should put out luxury models and spend more on publicity to build up the brand.”

    Higuchi says the camera will be a flagship, and not a entry level consumer model or compact step-up like the Panasonic GF3.

    Although Fuji say the camera will be produced in-house, EOSHD believes there is a possibility of a Nikon or Micro Four Thirds mount being used. Fuji have worked with Nikon before, with their S5-Pro DSLR featuring a body design by Nikon based on the D2.

    The mirrorless camera will be ‘an attempt to move up-market’ and will feature a built in EVF, like the GH2.

    The X100 is produced in Japan, and Fuji’s other models are made in China. But Fuji is looking to produce the mirrorless flagship outside of China.

    “We do feel a risk in China in terms of wages and the high staff turnover. We will seek a production site outside China.”

    EOSHD sees this new Fuji model incredibly promising for video, since mirrorless cameras are better equipped to handle it and offer the following advantages over normal DSLRs for video:

    • Built from scratch with modern image processors
    • 100% electronic light-path necessitates larger emphasis on live-view / EVF – which is basically a video stream
    • New lens mount means optics can be optimised for video like Panasonic’s and Olympus’s
    • Shorter flange of lens mount means better lens adaptability (LOMO OCT, PL, c-mount cine lenses, etc.)
    • A more compact size means rigging can be less bulky and more flexible

    That Fuji are going to produce a true enthusiast / pro flagship mirrorless and not be tempted by the dumbed down mass market approach taken by Sony and Panasonic is another huge positive to this news.

    fuji fuji x100 mirrorless
    Andrew Reid (EOSHD)
    • Website

    British filmmaker and editor of EOSHD. On this blog I share my creative and technical knowledge as I shoot.

    Related Posts

    Camera prices – Have the Japanese taken leave of their senses?

    Read More

    What to expect from Nikon’s first RED mirrorless camera, the Nikon Zr

    Read More

    The Panasonic S1 II pricing is wrong – so is the entire product strategy

    Read More

    EOSHD Pro Color 5 for All Sony cameras

    EOSHD C-LOG and Film Profiles for All Canon DSLRs

    EOSHD Z-LOG for Nikon cameras

    Articles by category
    • Anamorphic
    • Featured
    • Filmmaking
    • Interview
    • Lens
    • News
    • Opinion
    • RAW Video
    • Reviews
    • Rumors
    • Satire/Opinion
    • Shooter's Guides / LUTs / Colour Profiles
    • YouTube
    Blog post archives
    • Instagram
    • Twitter
    • YouTube
    © 2025 Andrew Reid / EOSHD

    Type above and press Enter to search. Press Esc to cancel.