Robert Collins

I found this video incredibly informative. It explained a lot of things I didnt really understand such as why the differences in isos between picture profiles exist.

I imagine that Sony will chop a couple of hundred dollars off the Sony A7iii over Christmas and compete with the new offerings by 'price'. They are well positioned to do so with a plethora of cheap lenses out there for the A7 series....

I doubt Pentax will survive. Ricoh could probably justify (in a Japanese sort of way) keeping the business open while its core business was doing well. But now that its office equipment business has collapsed (and is likely to be difficult for several years) the camera business just becomes an obvious cost saving item. I am not sure Canon and Nikon moving their focus to mirrorless really helps Pentax. You now just find that you can pick up Canon and Nikon DSLRs (and to some extent dslr lenses) dirt cheap, so there is no real advantage to moving or choosing Pentax. My feeling is that

You can shoot SLog3 at 100 iso?

Also I feel the majority of people are effectively 'married' to whichever brand they choose. They simply dont have the money, time or inclination to switch to another brand. I am a Sony user with a bunch of Sony compatible lenses, flashes and other equipment so really I only get to choose between Sony cameras. No big deal of course although it has been a little frustrating to see Sony fall behind in the video specs - particularly the move to 10 bit. Still they seemed to have made really good choices (for me) with the A7siii and I cant wait to get my hands on the camera....

I guess I am getting incredibly cynical in my old age. JIPinc just seems to be another asset stripping hedge fund dressed up in a PR cloud....

Actually I did see that - also it is probably the only laptop with a VGA port... Still my question remains - has anyone actually seen a Vaio laptop in the last 5 years? Or is it all some Sony vaporware graveyard?

I remember jipinc buying VAIO pcs off Sony in 2014. Has anyone seen a VAIO pc since?

Honestly Andrew, I think you dont fully appreciate Sony's business model. Essentially Sony has close to a monopoly of sensors. As such Sony is not trying to sell 'cameras' - it is trying to sell 'square inch of sensors'. In other words it makes perfect sense to cannibalize APSC in order to promote a sensor size that is 2.25x bigger even at a lower cost per square inch..... What Sony is doing here is making 'full frame' - the commodity..... The likes of Panasonic can pursue their small sensor, big camera model until they die - but anyone with a basic grasp of finance knows how th

Actually this is normal business practice. Becoming the largest producer (or essentially a monopoly) reduces the (profit) incentive to innovate..

Yes that all sort of makes sense apart from the fact there is probably an A7iv around the corner... Anyways it seems from the above video that the price in the US is going to be US$1800 which makes far more sense.

I get everything about this camera apart from its pricing. It just sort of seems 'priced not to sell'. I mean it is essentially being sold with a 'cheap consumer lens' so how does it make sense to position the camera above the A7iii?

Very much my thoughts too. The low key point and shoot design holds a lot of attraction to me. BUT just because it looks like a point and shoot doesnt mean I want it to have the controls of a point and shoot. The lack of front dial is a deal breaker for me... Also an 'R' sensor would be great so you can zoom with a small fast prime. All in all though, I like the concept and can see buying one (for me or the GF) in the future...

Big sensor, small body - has always marketed well to photographers....

Here in Asia, I have been told that pre-orders will come with a free 80gb 'type A' card - no idea whether this is a global thing. BTW, kudos to Sony here - the combined type A/SD card slot is a very smart and consumer friendly approach to memory storage...