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For me the future of LUMIX lies in; A. will we see an S1Hii and B. if so, what will it be? If there is one in the pipeline and it’s a banger, it won’t ‘save’ the brand anymore than it would for any other manufacturer as it’s a much bigger picture than that, but as a (pro) consumer of this brand, it will at least have demonstrated their short term commitment. Also we have to remember that the sky was falling in on Nikon just a few short years ago and they were utterly doomed…and at the end of 2025, they are the industry darling. Financially how any of them and doing and what their short, medium and long term goals and outlook is, probably even they don’t really know and Panny are probably on the shakiest ground of all, but had a fairly big surge, at least amongst the community bros this year so… Being totally honest, clean sheet tomorrow morning, I’d pick Nikon without hesitation, for my needs, but I think LUMIX/L Mount would still be in second place and really loving my S1RII’s which are arguably the best tools for my specific hybrid needs available today. ZR vs S1RII for stills? Zero contest, easy LUMIX win. For hybrid? LUMIX wins again. Run & gun video? Could make a case either way but unless shooting R2D2-3CPO raw, I think LUMIX has more advantages. As an outright cine camera, maybe the Nikon. As a brand for the short & medium term, probably Nikon is the safer bet, but depending on how invested you already are. Will this pro services thing have any bearing? Well as a pro with Panny for nearly 5 years now, wasn’t even aware of its existence so… 🤷‍♂️

I understand. On the other hand, they could just call it Panasonic Pro Services and it would be completely seamless. I can’t help but feel there’s something going on behind the scenes, though. You’re right — moving from Lumix Pro Services to My Panasonic just doesn’t make sense from a user’s perspective, at least in my opinion. I smell a rat — the whole thing feels a bit fishy.

MYPANASONIC ? That would be 6 more letters to fill in with my black sharpie than I already have to and 6 too many. They are not going to change the camera brand from LUMIX. Maybe for some kind of service, but not the brand itself. Unless they have been smoking some serious grade shit and/or are ‘seeing someone’ for their personal difficulties.

This name screams "consumer". You just don't replace "pro" with "my" if you're targeting professional shooters. But nothing is impossible with Panasonic marketing team. However ditching Lumix brand is bigger mistake. Unlike Canon/Nikon and even Sony, their customer base are 80% video 20% still users, and all of them call their cameras Lumix. But marketing aside, they're facing a economic challenge they exacerbated themselves with not being fully committed to low budget segment of the market. The reality is pro folks don't upgrade their tools very often. You need enthusiasts/younger generations to keep the cash flow. But they just updating the high end full frame cameras. M4/3 is perceived as dead. L mount APSC is nowhere to be seen. LX compact in GX7 resurrection era? None.

I hope that’s not the case - I mean somehow Pentax is still kicking around, (thanks to the Ricoh GR 😅).

Another nice camera that ist perfectly capable to shoot your personal "Frances Ha".

Pixel binned raw 4k120 of ZR has the same amount of details of FX3, if not more, which is a native 4k sensor

Finally got ZR yesterday. After changing all the settings like I have them in Z6iii, except Zebras and Vignette for R3D, got to test it a bit too. 1st, the screen is really good, you can change almost everything needed via the touch id and new menus quite quickly and intuitively. Need to figure out still what I need to set on those 4 custom buttons really. The grip is tiny but feels ok in the hand. Still, with heavier lenses like 1kg 50 f1.2 and 135 f1.8 having the L shaped gage’s bigger grip seems to be a must, as it also has the Arca-swizz base plate for easy tripod use too. Quickly tested R3D NE vs NRaw to R3D hack with ISO 800 and 6400, and R3D NE was a bit cleaner in the shadows and seemed to hold the colors better too. The Z6iii EVF and all of it’s buttons in muscle memory seems still of course more convenient to use, but there is no going back to timy 3.2” screens after this. In various Panas and Z6iii I almost never used the screen. Cinema tools has made a false color LUT, propably have to buy and try that too, if setting the zebras to 245 for R3D highlights does not work like zebras at 255 for NRaw. The build quality seemed robust, but the shutter button needs a bit heavier press. Could not find the focus limiter in the menus either. Hopefully the weather allows to take both ZR and Z6iii outside, and see how the ZR handles, and what the footage looks like.

I have been a pro photographer for 20 years now and live in a tropical island with lighting ratios you can't even imagine in most countries. This is why I have been always very sensible to Dynamic range result/progress/testing for the last two decades, as most of the population including me are darker skin and we have very hard light. During that time I saw the first digital cameras (I would say from 2 to 3rd generation) depending on how you count, go from about 10 to 14-15 (SNR) DR test in RAW, as contrary to most videographers, photographers been shooting in raw for decades. I have seen what a 10 stops DR camera image look like and my ZR is no way as bad as this. Last week I had to film some B rolls for the launching of an international car brand here, where we had to mix some of our country shots with their own media. And as I had little time, I had to go around and shoot in less ideal conditions with harsh middle day shoot and some with harsh backlight and I had to dig deep into the shadows. This is start of the summer in the southern hemisphere, so the light was already hard even not quite as from December to March. So to come back to CineD, I have enough experience to know their numbers/conclusion are just BS. In fact they are some of the reference that have educated me, mostly with the latitude test, which I consider the best test today. But when you take RAW numbers and pit it against mostly compress/NR based codec, guess what, it is disingenuous. Because if you had watched DR test for the last decade with Xyla charts and Imatest, you would know that Raw data tend to score much less because of noise, but in that noise is still a ton of Data. Gerald Undone who is himself not a Nikon Fan, does the explanation very well in the ZR dynamic range test. First he got 10.9 stops at 0.5 medium noise rating, which strangely jumps just a little bit to 11.1 on a normalized 4k timeline, and just adding a little NR, where as he says the details in the shadows are still very high he reaches 12.6. This is in the RED Komodo X range. I have seen other test from french (I am a french Speaker) to even Korean which were around same numbers and which corelate with multiple side by side test. And no way their are 2.5 stops difference between the KX and the ZR!!! But it is not the first time I see them cooking their numbers to support some kind of narative. But this time it was the exact opposite for the Sony A9iii. The one with the Global shutter that even with your eyes could see with a bad DR, but I remenber the guy putting so much NR to get 9STOPS of exposure latitude, to say it had great latitude. Yes it is a 1080p image, but doesn't mean it has 1080p details, which I pointed in the comments.