Month: March 2024

There’s talk in the camera industry of introducing a subscription model for firmware updates, with Sony being one of the companies believed to be considering this as an option for larger updates in the future. Currently, Sony is planning an A7S III update in the coming weeks with DCI 4K and content authenticity ID, but major updates have been few and far between for a camera released nearly 4 years…

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RED have embroiled a lot of the camera industry in legal action over the years. One of these companies is Atomos. Since the Nikon buyout of RED, controversial ex-CEO of Atomos, Jeromy Young has returned to head the company. In a PR statement from Melbourne titled “Atomos Welcomes Nikon Acquisition of RED”, a lot of enthusiastic noises were made. Why?

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After so long as sworn rivals and an independent pirate spirit, RED have been sold to Nikon. I had to check the date when I saw the news. The possibilities that can now spring forth from this deal are very interesting, and I’ll look at these here… I’ll also get into whether Nikon thinks the timing is right, on the verge of an AI revolution, to buy a traditional cinema…

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