When the Sony A7 III was released it allegedly damaged the appeal of more expensive $3000 mirrorless cameras, not least of all Sony’s own. In my opinion the electronics giant is now doing the same to affordable APS-C rangefinder-style mirrorless cameras, effectively ending their own APS-C line as well – an even more destructive move than last time.
I am minded of the Nikkei Asian Review in July. “Smartphones are not the only reason [for the camera industry’s decline]… Japanese industry, which has a penchant for competing against its own products, can also blame itself.”
The article goes on to quote Hiroshi Hamada (ex-CEO of Hoya / Pentax): “Digital camera companies intend to strangle their rivals through excessive competition, but in the end they’ll strangle themselves”