THEY DID IT! Fuji GFX 100 first to bring pro video specs to medium format with 10bit 4K at 400Mbit, F-LOG and IBIS

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The 100 megapixel monster announced at Photokina last year has landed.

The Fuji GFX 100 will be shipping from June 30th and it is far better from a video perspective than I imagined.

In fact in many ways, you are looking at the best studio and mirrorless camera ever made, as far as the specs sheet goes.

That larger-than-full frame 44 x 33mm sensor is going to cost you over the usual 36 x 24mm though…

Compared to a high-spec $2000 full frame camera the GFX 100 is $10,000. Even so, this smashes a barrier for medium format pricing compared to the first one to shoot 4K, the $28,000 Hasselblad H6D 100C.

Read moreTHEY DID IT! Fuji GFX 100 first to bring pro video specs to medium format with 10bit 4K at 400Mbit, F-LOG and IBIS