Canon link with Technicolor for new DSLR video features (UPDATED)

UPDATE: I have been in touch with Technicolor and they have clarified “The Technicolor CineStyle profile is going to built into current and future EOS DSLR cameras. We’re going to showcase the new log profile at NAB in the Canon space on a 5D Mark II.” Also it is a downloadable profile not a firmware update.

Canon and Technicolor have announced a new feature especially for video shooters: the CineStyle picture profile on Canon DSLRs, and it marks the beginning of a partnership between Canon and the Hollywood great comprising ‘a set of creative tools’. It will be unveiled at NAB.

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