In the run up to IBC, I was enrolled on mailing lists by PR agencies without even opting-in. These companies were working for various camera-related brands. I received invite after invite to meet, to talk, to build bridges and make friends. Meanwhile DJI was spamming my forum via a fake user, advertising the Mavic 2.
The quality of 1080p had barely been made film-like before being cast aside for 4K and now manufacturers are racing to make 8K a reality, which is in the region of 36MP, before 2018.
It seems the megapixel race has truly come to filmmaking.
It’s well known that DSLR sales are sliding now, following the worrying trajectory of compact cameras.
Then I read with great interest Vincent Laforet’s prediction that the era of stand-alone cameras is coming to an abrupt end for the mass market.
There was a very key chart in that blog post which you can see above. I believe it speaks volumes about why the mass market is migrating from hardware focussed imaging tools like DSLRs to innovative new growth areas like apps and services orientated smartphones.
Incidentally in our own little world of DSLR video, this is also why Canon were so utterly wrong to dismiss Magic Lantern as a intolerable ‘hack’.
Let’s diagnose the problem and suggest the solution…
If Canon announced that they were withdrawing from the enthusiast stills camera market, you’d be surprised. It’s a pretty big market. But withdraw from the enthusiast video market they almost certainly have at the moment, whether they meant to do or not.