Close Menu
    EOSHD Shooter’s Guides
    • New EOSHD Pro Color 5 is out now, for all Sony mirrorless cameras including the A7S III!
    • EOSHD C-LOG and Film Simulation Picture Profiles for Canon
    X (Twitter) Instagram YouTube
    X (Twitter) Instagram YouTube
    EOSHD.com – Filmmaking Gear and Camera Reviews
    STORE
    • Forum
    • YouTube
    • Instagram
    • 𝕏
    • PRO COLOR 5
    • EOSHD C-LOG
    • Store
      • The EOSHD 5D Mark III 3.5K RAW Shooter’s Guide
      • The EOSHD 50D Raw Shooter’s Guide
      • The EOSHD Anamorphic Shooter’s Guide 2nd Edition
      • The EOSHD Sony A7 Series Shooter’s Guide to Full Frame Lenses
      • The EOSHD Panasonic GH4 Shooter’s Guide
      • The EOSHD Panasonic GH3 Shooter’s Guide
      • The EOSHD Panasonic GH2 Shooter’s Guide
      • The EOSHD Sony A7R II Setup Guide
      • The EOSHD Samsung NX1 Setup Guide
    • Cart
    • Contact
    • More
      • EOSHD Reviews
      • EOSHD Cinematography
      • About EOSHD / Andrew Reid
      • Blog RSS Feed
      • Facebook
    EOSHD.com – Filmmaking Gear and Camera Reviews
    You are at:Home » YouTube demonetising videos deemed risqué as content creators begin to self-censor

    YouTube demonetising videos deemed risqué as content creators begin to self-censor

    Andrew Reid (EOSHD)By Andrew Reid (EOSHD)April 7, 2017 News 3 Mins Read

    Comment on the forum

    Soon, we will all be Pepsi adverts.

    YouTube is now mainstream and the mainstream media don’t like it. Companies have shifted emphesis in their advertising budgets away from TV and newspapers, to online advertising, creating imaginative and compelling content especially for YouTube to delight the masses such as the recent Pepsi advert (Pepsi was on sale at 50 cents per bottle at my local supermarket today, for some reason, great deal!)

    Unfortunately for YouTubers the extra $0.01 per 100,000 views comes with strings attached (advertisers are not this generous unless they get to rule the world as part of the deal). Many of the corporations are putting pressure on YouTube to clean up the site.

    What makes YouTube great is that content creators communicate directly with their subscribers without any of the red tape of mainstream media – lawyers, executives, shareholders, advertisers. This is what makes the internet what it is.

    These advertisers quite understandably however don’t want their brands appearing alongside offensive content (racist videos, sexism and Pepsi adverts) but as usual the term ‘family friendly’ has crept in and soon, like worried parents wondering what their 8 year old is watching in-between 6 hour Minecraft sessions, the advertisers are worried about satire, comedy and freedom of thought.

    For Pepsi, to create that Molotov cocktail of a commercial, takes bad judgement and even worst taste. For these companies to then turn around and start dictating to YouTube what they deem acceptable content on the site – well that has alarm bells ringing for me, big time. The committees who run these corporations are absolutely the antithesis of creativity.

    Then, if YouTube begins to fail as a platform, Google has only got itself to blame. It didn’t stand up for its most subscribed star when he came under attack from the Wall Street Journal and Google has consistently failed to make the most of the good content it has hidden on the site under the click bate. It lacks any kind of editorial direction or curatorship, being completely algorithm and numbers driven. I miss the old days of television where you’d tune into your favourite channel every night and there would be something mildly interesting and a broad range of episodic content. Although I subscribe to various channels on YouTube and sometimes I know exactly what I want to type into the search bar, there are other times when I wish I didn’t have to work so hard to find this stuff in the first place.

    Another area where Google has failed to get a grip is on the YouTube comments which allow people to post under pretty much whatever name they want. Sometime tell me how that makes any sense! It is so easy to mimic the name of the YouTube channel and trick people into following links they think are posted by the channel itself. Things like this seem so obviously wrong and yet they haven’t even tried to fix the issue.

    Google needs to start standing up for YouTube and standing up to the advertising industry as well.

    If they can’t even stand up for their own YouTubers like PewDiePe I doubt they will be much better at standing up to big money.

    pewdiepie youtube
    Andrew Reid (EOSHD)
    • Website

    British filmmaker and editor of EOSHD. On this blog I share my creative and technical knowledge as I shoot.

    Related Posts

    Camera prices – Have the Japanese taken leave of their senses?

    Read More

    What to expect from Nikon’s first RED mirrorless camera, the Nikon Zr

    Read More

    The Panasonic S1 II pricing is wrong – so is the entire product strategy

    Read More

    EOSHD Pro Color 5 for All Sony cameras

    EOSHD C-LOG and Film Profiles for All Canon DSLRs

    EOSHD Z-LOG for Nikon cameras

    Articles by category
    • Anamorphic
    • Featured
    • Filmmaking
    • Interview
    • Lens
    • News
    • Opinion
    • RAW Video
    • Reviews
    • Rumors
    • Satire/Opinion
    • Shooter's Guides / LUTs / Colour Profiles
    • YouTube
    Blog post archives
    • Instagram
    • Twitter
    • YouTube
    © 2025 Andrew Reid / EOSHD

    Type above and press Enter to search. Press Esc to cancel.