Interesting Lensrentals top gear charts 2025

[Andrew - EOSHD]

https://www.lensrentals.com/blog/2025/12/top-photography-and-videography-rentals-for-2025/

Only one non-Sony/Canon camera in the top 20 if you don't count the GoPro/Osmo which aren't proper cameras

Canon 5D Mark IV at number 6, signals that's the safe choice... cheaper but still good for stills.

Only two prime lenses in the top 20 here. 18 zooms.

Not even a fast 35mm?

Although it's nice to see the Sigma 24-70, the rest is a predictable mixture of CanSony F2.8 zooms.

Not the way I'd want to shoot something but each to their own 🙂

 

[Andrew - EOSHD]

Interesting to look at the trends...

Canon is extending their lead over Sony.

Nikon is only at 5.56%... Had expected them to be closer to Sony, after all the Z6 / Z8 series seem popular, right now

DJI is a growing threat.

Blackmagic are slipping back as the bigger companies cannibalise their niche of advanced video features and RAW recording.

Sigma is holding steady, but obviously this revenue relates 99% to lenses, there cameras are a very small niche.

Fuji is steadily going up... Their stuff especially X-mount is not really Lensrental's target market but more pros are seeing the benefits of GFX

Panasonic pretty flat at 2% mark, it's a poor showing considering how good their specs are.

Leica are pretty stagnant despite lots of new releases, SL3, Q3, etc.

Revenue from RED halved, Sachtler also down hinting at problems we know exist in professional filmmaking 

[FHDcrew]

The FX3 really is the 2025 version of what the C300 was in 2012…every…human…is…using it. I’ve met multiple talented wedding videographers who shoot with it. So many use it. It’s ubiquitous. 

[ND64]

Have they explained somewhere how they get this ranking? If one entity rent the same 24-70mm twice in a month, and it counts as two, the whole thing doesn't show any meaningful information. 

[ac6000cw]

3 hours ago, ND64 said:

Have they explained somewhere how they get this ranking? If one entity rent the same 24-70mm twice in a month, and it counts as two, the whole thing doesn't show any meaningful information. 

Follow the link at the top of the first post.

[MrSMW]

I wonder how it compares with sales?

I imagine Sony & Canon still top that but wonder how Nikon & Panasonic sales have done over the same period…

[eatstoomuchjam]

Map Camera are pretty transparent with what's selling well - though what's selling in Japan might not be as big in other markets.

https://news.mapcamera.com/maptimes/2025年11月-新品・中古デジタルカメラ人気ランキング/

Their top 10 lists for new and used cameras are quite a bit more varied than lensrentals' list.  Even the much-maligned X-Half makes it to the top 10 list for used!