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Mr. Freeze reacted to Mattias Burling in Where did Mattias Burling go? Youtube channel is gone.
Hello, I hope everyone is well!
Even though I’m not really active on camera forums anymore, I frequently read the EOSHD blog and every now and then the forum, so I saw the thread and thought I would respond.
Because it wasn’t ”poof gone”, it was announced on the channel over a year ago and mentioned in the last three videos.
Before going into why, super flattered that this thread exist. I mean that.
So here are some thoughts on the matter and why I took it down.
Hobby vs Work
YouTube was never my job, just a hobby. So was video making and photography, in the beginning.
When starting the channel I was working as a producer after a couple of years as a radio/TV reporter. So I started the channel to keep my practical skills fresh. And to keep up with the development, which was huge at the time. The DSLR revolution, Blackmagic, cheaper editors etc.
Fast forward a couple of years and I started making more videos at work again. At the same time I pretty much lost all interest in doing it as a hobby. And actually canceled the channel.
Winston Churchill was definitely right in saying that work and hobbies should not be too similar.
But what I had discovered was a passion for still photography, which I had pretty much no experience with. So I started making videos again.
That’s why my videos became very repetitive and short. I didn’t care about that part, I just wanted to display my stills work and get feedback, talk to the community, experiment with cameras and develop.
After a few years I became a good enough photographer that my new employer noticed and just like that I was shooting stills professionally all the time. And I still do (I work in marketing and PR). It’s a huge bonus in my field and if you are good at it you will never be out of work.
So photography also became less and less of a hobby.
Instead I found other hobbies. They where things that for example got me out into nature, so photography tagged a long a while, as a secondary activity. But eventually it faded. It was also nice to do things and not share it with people. I know I probably could have a very successful channel by making videos about my current hobbies, and even make some money. But I never really wanted a channel for the sake of a channel. And always had a full time job.
The fact is that at no point would I had been able to live of my channel, not even at the peak. Even with sponsors it was never more that a regular salary (in my field and country). But as long as it was a hobby and I was glad to do it, it was a welcome addition to finance camera gear.
Time
At the same time as my channel started to feel less fun and other hobbies started taking my time, I started a family. So.. you get the idea: full time job + family + 2-3 hobbies = no YouTube.
Upkeep
So why take it down, why not leave it for the community? I did.. at first.
Like some of you pointed out, the YouTube crowd in the photography/video space is generally nice and positive. That is my experience as well.
Early on I learned that a good way of keeping the trolls away was to be present. Respond and engage. Trolls are usually idiots or cowards, so they don’t like getting push back.
But once I stopped making videos, views and comments obviously went down. But the trolls started coming back. Not so much after me, and I don’t care about that. But agains the community. The people commenting started being nasty towards each other.
I felt a responsibility to moderate, which was annoying. That’s when the thought about simply removing it started to grow.
It wasn’t an impuls. It was an internal debate that went on for months. And the issue grew much much larger than a couple of trolls.
I started thinking about five years ahead, 10 years, 30 years..
This post is already way too long so I won’t go into all of it. But I think you get the idea when I say:
Privacy or when the content no longer reflects the creator. Digital minimalism, control over one’s narrative, inactive or outdated content. Risk of misuse of content due to me not checking the terms updates. Closure.
So there is a looong ramble :)
To keep in spirit of the forum I can charge my current gear for pro work :)
For the longest time I used the EOS-R for 75% of all my work and the R5 (rental) for the rest. It wasn’t mine but my employer told me to buy whatever I wanted. Paired it with a 28, 35 and 70-200. 70/30 stills/video.
The R5 is peak camera imo.
Today is a little different. I started working for a new company about a year ago and again was told to buy what I needed. I would have bought the R5 without hesitation if it wasn’t for the Sigma 35-150/2-2.8.. I just had to have it. So I ordered the Nikon Z6iii. It’s not as good overall as the R5 for me and what I like in a tool camera. But it’s 90% there. And coupled with that lens it’s becomes on par.
//MB
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Mr. Freeze reacted to Andrew - EOSHD in Where did Mattias Burling go? Youtube channel is gone.
Really sad if he has indeed given up on YouTube.
He's still on Instagram https://www.instagram.com/mattiasburling
Maybe we should ask him if he's alright?
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Mr. Freeze got a reaction from Ninpo33 in Chris and Jordan throwing Sigma Bf and Fuji X-Half under the bus
I ignored their videos the moment he started a video with "welcome back peta-philes"... that was a poor decision!
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Mr. Freeze got a reaction from Andrew - EOSHD in Chris and Jordan throwing Sigma Bf and Fuji X-Half under the bus
I ignored their videos the moment he started a video with "welcome back peta-philes"... that was a poor decision!
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Mr. Freeze reacted to Andrew - EOSHD in Fujifilm should go full frame
It's time
https://www.eoshd.com/news/why-its-time-for-fujifilm-to-go-full-frame/
And a full frame X100 without the RX1 III or Leica Q price tags would be fabulous thank you.
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Mr. Freeze got a reaction from andrgl in New Bond producers for Amazon
Amy Pascal isn´t a good sign for the franchise. She is... Amy Pascal. Basically Avi Arad with less knowledge about comic books.
That is almost as bad as Kathleen Kennedy?
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Mr. Freeze reacted to eatstoomuchjam in Blackmagic NAB 2025 Preview - 4th April 2025 4pm BST
Oh! Sure enough, lookings like it's using the UC 12K sensor.
UC 12K body is $7k, current Pyxis is $3k so... probably somewhere between those numbers.
Lack of internal ND is a bummer, but I'm guessing that means it'll have a mirrorless mount available. If the weight is closer to existing Pyxis (1.5kg) vs UC 12K (4kg), it could be a real winner - especially if it's closer to $4k than to $5k.
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Mr. Freeze reacted to eatstoomuchjam in Ursa Cine 12K now available as camera body only with option for recording to dual CF Express for only $7,000
Yeah. The price is kind of crazy - adding back all the stuff that isn't included doesn't seem to equal the price difference. It seems like there must be something else going on.
Battery plate - $99
PL mount - $395
Top handle - $199
Media module - $1,695
Base plate + power supply - prices not currently shown, but apparently about $5,600?
Even if the normal kit included the media dock (about $2,000) it doesn't all add up.
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Mr. Freeze got a reaction from eatstoomuchjam in Ursa Cine 12K now available as camera body only with option for recording to dual CF Express for only $7,000
Yeah, I saw that as well. Intersting decision, but a great deal for someone looking for those features. Even if you add the BMD Media Module with 8TB, still a great price for a very potent Camera.
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Mr. Freeze reacted to Andrew - EOSHD in Cinemartin Fran 8K Global Shutter Camera
Who remembers when DPReview platformed his "camera" https://www.dpreview.com/news/2936447826/cinemartin-launches-fran-cameras-with-8k-global-shutter-and-raw-support
Not a shred of journalism to find out about the guy before they encouraged us all to hand over our cash.
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Mr. Freeze reacted to BTM_Pix in Cinemartin Fran 8K Global Shutter Camera
Well it looks like you can’t keep a good man (and his Lamborghini) down.
It is currently going about as well as expected.
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Mr. Freeze reacted to ntblowz in Cinemartin Fran 8K Global Shutter Camera
This guy should be banned from doing business
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Mr. Freeze reacted to Andrew - EOSHD in DJI mirrorless 👀
In that case, I'll replace the video with something with more value to the DJI discussion 🙂
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Mr. Freeze got a reaction from Juank in New YouTubers and bloggers, who to follow...
Andrew, excuse me for going a bit off topic. But I regard EOSHD and your work. I came to photography and videography as a hobby and now it has become part of my full time job. I remember my first steps on the internet, like paying 1€ at the internet-cafe to watch the trailer for star wars because my internet at home was so slow 😄
But I learned a lot from early video tutorials (ryan wieber for lightsabers and videocopilot, even though his tutorials became kinda stale), online forums and blogs were a great source of knowledge and information, with some strange guys of course, but thats the nature of it. Nevertheless, a community and as long as there´s no gatekeeper, great exchange was possible. the evolution of youtube into "cable tv" is in fact really bad. sure, you don´t have to like every aspect and genre a platform offers, but the amount of crap content and nonsens is enormous.
Facebook is a similar thing. I began using it very early and it was great to stay in contact with my friends after leaving school and starting university. the first versions of the app and the messenger, all nice additions and well integrated. but what is it now? my feed is basically 90% braindead, idiotic, AI-created shit that I am supposed to look at. I only log in because I manage some accounts for work and I to use some groups for knowledge in resolve and audio recording. but facebook as it was intended is long gone.
I still think that youtube, besides all the shit, still is a source of great information and knowledge. but you have to dig through a lot of mudd to reach the gold. The thing is, a lot of the accounts and characters i dislike, gain a lot of attraction for some reason. I just want to support overacting, narcicistic media prostitutes, that praise each and every product as long as there´s some reward for them. To some part that is the case for the mentioned cat owner. It became a 50% work 50% my life show, where the ration before was maybe 80:20. Me personally, I don´t watch this kind of television, I despise all forms of "reality TV" and scripted BS productions.
If I look at the accounts I subscribed on YouTube, a lot of them haven´t posted for quite a while. Some of them do, but either with a lot of partnerships, product placements etc. If some of them can talk about this and make things transparent, I may be willing to watch it, but as soon as there´s clear bias I´m out. So many clips have become 70% this is the best product ever, it can make your dreams come true, just buy it and you will see, 30% real information and something you can take away and learn.
I´d like blogging to make a return. Maybe in a typewriter font and with 800px only image sizes. back to basics, information and knowledge first. I´d like that.
And on a side note: EOSHD not only kept the name, it even survived forums like BMDuser and others, that just died a slow death or ended instantly.
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Mr. Freeze reacted to Andrew - EOSHD in New YouTubers and bloggers, who to follow...
I remember similar stuff in 1996, here's me a teenager at college... They had very early cable internet, which was a huge step up from the home modem.
The crap is held aloft and in high regard by people.
You only have to look at some of the videos in this thread 🙂
I find Facebook a mixed bag... There's some very good group content, user generated stuff like Reddit has. But it never has room to breathe. A photo, with a caption... max... Then you scroll past.
It never goes anywhere... it's orphaned content, without a home or any parents.
And Facebook has a certain demographic too... Not many younger voices on there. It's practically a boomer platform!
If you for example are a 1990s PC game enthusiast on Facebook you can get a dopamine hit with a rush of likes by posting a photo of your setup and how nostalgic it is... fine...
Erm, do that on a blog and you have a livelihood. You're a publisher, writer and journalist whereas on Facebook you're NOTHING but an end-user to be monetised for sake of Mr Zuckenberg.
Bloom is an interesting example as he started off 80% professional cameraman, 20% blogger and ended up 10% professional, 90% social media influencer.
The influencer role is bad for your mental health and has a very short career-span of perhaps 10 years maximum before the companies get bored of you.
And it leaves you a hollow shell of a person, who has shilled his reputation away... and his credibility.
This is because they are trying to get off the endless treadmill and save their mental health.
Thanks for that observation it has cheered me up. Nearly outlived DPReview as well which never expected to do 🙂
Haha.
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Mr. Freeze got a reaction from FHDcrew in New YouTubers and bloggers, who to follow...
Andrew, excuse me for going a bit off topic. But I regard EOSHD and your work. I came to photography and videography as a hobby and now it has become part of my full time job. I remember my first steps on the internet, like paying 1€ at the internet-cafe to watch the trailer for star wars because my internet at home was so slow 😄
But I learned a lot from early video tutorials (ryan wieber for lightsabers and videocopilot, even though his tutorials became kinda stale), online forums and blogs were a great source of knowledge and information, with some strange guys of course, but thats the nature of it. Nevertheless, a community and as long as there´s no gatekeeper, great exchange was possible. the evolution of youtube into "cable tv" is in fact really bad. sure, you don´t have to like every aspect and genre a platform offers, but the amount of crap content and nonsens is enormous.
Facebook is a similar thing. I began using it very early and it was great to stay in contact with my friends after leaving school and starting university. the first versions of the app and the messenger, all nice additions and well integrated. but what is it now? my feed is basically 90% braindead, idiotic, AI-created shit that I am supposed to look at. I only log in because I manage some accounts for work and I to use some groups for knowledge in resolve and audio recording. but facebook as it was intended is long gone.
I still think that youtube, besides all the shit, still is a source of great information and knowledge. but you have to dig through a lot of mudd to reach the gold. The thing is, a lot of the accounts and characters i dislike, gain a lot of attraction for some reason. I just want to support overacting, narcicistic media prostitutes, that praise each and every product as long as there´s some reward for them. To some part that is the case for the mentioned cat owner. It became a 50% work 50% my life show, where the ration before was maybe 80:20. Me personally, I don´t watch this kind of television, I despise all forms of "reality TV" and scripted BS productions.
If I look at the accounts I subscribed on YouTube, a lot of them haven´t posted for quite a while. Some of them do, but either with a lot of partnerships, product placements etc. If some of them can talk about this and make things transparent, I may be willing to watch it, but as soon as there´s clear bias I´m out. So many clips have become 70% this is the best product ever, it can make your dreams come true, just buy it and you will see, 30% real information and something you can take away and learn.
I´d like blogging to make a return. Maybe in a typewriter font and with 800px only image sizes. back to basics, information and knowledge first. I´d like that.
And on a side note: EOSHD not only kept the name, it even survived forums like BMDuser and others, that just died a slow death or ended instantly.
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Mr. Freeze reacted to FHDcrew in New YouTubers and bloggers, who to follow...
When they say you don’t need this or that and can use cheap gear, and then proceed to use and advertise expensive gear. These guys annoy me greatly.
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Mr. Freeze got a reaction from Davide DB in New YouTubers and bloggers, who to follow...
Fo me, Youtube has become a minefield of people to avoid. I do watch a lot of different genres, movie reviews and analyses, album reviews, stuff related to cameras and gear and back then, clips about 9/11 or similar topics.
Like some of you already said, it has changed a lot and besides the average production value rarely to the better.
While movie reviewers were mostly nerds that found a way to escape the forums and message boards and connect in another, more accessible way, a lot of them and newer characters now often aren´t genuine anymore. you can see this with a lot of channels that once were kinda independent and now have connections to major studios, get invited to premieres etc.
The same goes with cameras. where once enthusiasts tried to show their equipment, taught and talked about new features, there is this whole industry of clips from those characters, released on the same day, mostly praising stuff while often disregarding flaws or playing them down.
And while with movies and music this might be more subjective, it isn´t that much with technology.
I still like the platform and use it a lot, I know the accounts I avoid like the plague. Most of them help you with the moronic thumbnails but with the others, I avoid the names. Rarely, there is a new channel, with great content, and less to no connection to any major brand, studio, corporation etc.
It is totally fine for them if they want to sell presets/corses/ebooks etc. and remind you once during the video, as long as the clip itself can stand on its own. No problem with that. skipable sponsoring can be done in an annoying way, or it can blend into the video.
As for shills vs. journalists it is a difficult situation. a shill, and nothing more, is basically a modern day prostitute without having an OF-Account, jounalists often lack the objective perspective and sometimes mix too much (of their) opinion into it. so yeah, on one hand they lack the "personality" of the YouTuber/Shill, but they sometimes fail to use their platforms strength, that being the pilars of good journalism and the values that they bring.
So I do value YouTubers, that stick to certain guidelines and don´t bend over as soon as Disney/Warner or Sony/Canon comes waving at them.
When it comes to Twitter/X, I really don´t like the blocking-culture, since it hinders a discussion even if you have different opinions. So much of our debate culture, even in universities, has been lost and replaced with "I won´t even talk to you, you..."
That being said, I would like to have a Blacklist on youtube, that filters accounts in your search results. hypocritical? yes. but it would make the youtube experience a bit better.
P.S. And wtf with the "reaction" Accounts. first time watching/listening my pale a**. Most of it seems to be a mixture of fetish, overacting and dishonesty. Look I´m shocked, I´m crying, I´m happy, I´m crying againg. No I didn´t new the cues... Look, real tears.
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Mr. Freeze got a reaction from Emanuel in Blackmagic Design URSA Cine 17K 65
I really don´t care about any orange man. But thanks a lot.
I´m not talking about film features with worldwide distribution, but the big releases instead, where you have discussion about the camera, similar to Fraser talking about the LF, or Deakins talking about the Alexa. I don´t doubt the Cameras being used on a lot of movies and productions (I really like what BMD is doing ever since the OG BMCC), but they´re no talking point in a way, that elevates them to being a new, central player in that field.
I see directors and DPs talking about Cameras and Lenses, but I´m still waiting for them to geek out for the Blackmagic Cameras.
All I´m saying is, that with the 17k cine, there´s quite the potential to take that step and I´d like to see that. And yeah, that Red overall and that 3k for 3k really wasn´t what it was supposed to become. So BMD really took that place with ease.
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Mr. Freeze reacted to Benjamin Hilton in Blackmagic Design URSA Cine 17K 65
I think the issue is not the potential for Black Magic cameras, but just perception in the industry. It's really hard to change norms that have been norms for so long. It would be really cool if they can agressivly push them with younger dp's, then maybe they'll get more accepted with time.
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Mr. Freeze got a reaction from Emanuel in [manifesto] I simply HATE modern cameras...
Even the Menu structure of the OG BMCC was great.
But yeah, I agree. Cameras that are marketed as cine cameras or cine cameras for the ambitioned con-/pro-sumer should offer some sort of video-menu-mode with a reduced structure and only relevant settings. As much as I like the VLOG-Files from my S1, the Menu is bloated when it´s being used primarily as a video-camera.
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Mr. Freeze reacted to Andrew - EOSHD in Is Panasonic rethinking high-end full frame mirrorless line-up?
The S1H Mark II, and the other new S1 cameras should be here by now. Interestingly the Leica SL3 has arrived already. This is a camera that is engineered by Panasonic with Leica, and very much Panasonic in terms of electronics and firmware. The S1R Mark II has not come along with it. Instead Panasonic have given us two lower-end cameras, the S5 Mark II and S9. EOSHD looks at what's going on in Osaka.
Read the full blog post:
https://www.eoshd.com/news/is-panasonic-rethinking-high-end-full-frame-mirrorless-line-up-the-missing-cameras-of-2023-24/
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Mr. Freeze got a reaction from zlfan in Cinema cameras are better than mirrorless cameras?
Especially since I´ve saw a couple of demos not only by him but by other YT-Creators, and the results were questionable at best. Sure, the premise sounds great, but the results were soft, bloomy and weakened the quality of the footage so much, that most of it would be unusable for the stuff I make. I do like my vintage lenses and they have character, but some of these adapters weaken the imagequality to an extend, that even vintage lenses don´t do. this as well as the price is a strange item to push towards the audience, He is usually on the more rational side, when it comes to endorsements with certain companies and their items/devices.
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