Andrew - EOSHD

As far as mainstream content goes, it's up to the audience to change their habits, and I can't see them all squirrelling off to a dozen internet bookmarks everyday when they can just get served all in one place by an algorithm. Half of them probably don't even own a computer and just use their phone for everything.

Exactly, he chose to play the PR game instead with Sony and a few others, chose to focus 100% of his enthusiasm on YouTube studio tours and YouTube gear setups, there was never any interest evident in filmmaking or photography, which is strange as these are usually the thing people get most excited about! Even more strange was even after so many years of using the gear, he couldn't seem to shoot decent footage - which for me, shows that he never practiced it. Even if you're not naturally talented you can still become pretty proficient at aiming a lens. What also kills passion is having no immediate community to engage over it with (in real life) and it all being online. It might be that he's boxed into a clinical suburban environment with his wife and doesn't have that environment of fellow camera nerd enthusiasts around him where he lives, it only exists online.

His choice... It's always a choice. Needless to say there's only so long you can go on liking cameras but never shooting anything with them. And the social media skit can make one thin skinned and insecure - people look up to you like a God, which is ridiculous, or tear you down - not much in-between. So while part of me understands The Gerald Dilemma, the main part of me thinks, well, he chose to milk it for all it was worth didn't he? And it was a very privileged position that many would kill to be in, he could have used it as a springboard into an artistic career, but there wasn't an artist inside, nothing on the springy board. The problem is the system. YouTube / Alphabet is a billion dollar industry based off the hard work of content creators, who get a very small share of the overall pie and Google's Ad Business the lion's share. The internet has pivoted from a place where the artist owned the platform themselves (own website, own server) thus able to keep the benefits of 100% of their labour, to big tech owning the platforms and us becoming mere commodities as consumers/creators in a hive mind, whereas before we were founders, builders and owners as well as artists. The shift is noticeable in the language too. In 2012 we were all saying 'filmmakers' or 'musicians', but now everybody is lumped in together as a 'content creator', which got shortened even further to simply 'creator'. It's really dystopian shit. This is at the heart of what created The Gerald Dilemma - being a little pawn in a PR machine and ad industry rather than an individual. Being on a treadmill of content creation for the benefit mainly of big tech platforms. I don't see how anyone can take any personal satisfaction from it other than the money.

I half expected him to retire into YouTube Apple product reviews, as that would bring in much more dollars than pixel peeping Sonys.

"Talking about products I don’t actually care about but that I think will draw more views or earn me a bunch of money. I don’t want a portion of my house to be essentially be a shrine to cameras.” Turns out he didn't give a shit.

Only up to A7S Mark II unfortunately https://github.com/ma1co/OpenMemories-Framework/blob/master/docs/Cameras.md Where there's a will there's a way!

A may have, sort have, hacked my Sony a7 IV. Although the firmware is encrypted the .DAT cam settings file isn't. This allows you to dive in and change picture style parameters, without the limits of the camera menus or Sony's tethered apps via USB. This is early days yet, but I've already got a prototype app that's quite useful. First bonus feature... it allows you to save all your Picture Profile recipes and Creative Style settings to your laptop and manage them in a nice to use Mac OS app (Windows version I'll also be working on later). This allows you to store as many "Recipes" as you want and dial them into the camera. Second bonus feature... It is able to apply recipes to Sony raw files and export as LUTs for S-LOG2 and S-LOG3, with a live preview shot as you grade it. Interesting to see the reference to "S-Cinetone 2" in the data... Third bonus feature is that this app might allow us to go further in future... I'm getting a good understanding of how the camera OS works. I have also reverse engineered Canon's picture styles, although this is a topic for a future post 🙂

Pros in 2026...

I don't care about any of that, just want a new Pocket cam

The reason Blackmagic are out of the consumer / prosumer market now, is that the Japanese cameras are too good and too cheap. Blackmagic can't compete with an X-H2 shooting ProRes 422 8K for under $1500. Also the profit margins in the broadcast stuff is massive. It's funny isn't it, how the industry has pivoted back to where everything was before 2010, pre DSLR! The only thing missing now are new small chip ENG shoulder cams! Then we can truly party like it's 2008!

Less with the YouTube spam dude.

The zebras work in 8bit on the display, any value above a certain brightness i.e. 250-255 get the zebra treatment. When the picture profile is changed to Z-LOG for the wider dynamic range, and the values aren't clipping, the highlights won't get zebras. Without hacking Nikon's firmware, it's not possible to add them for Z-LOG.

Happy easter everyone, good spring weather to get the camera bag out

Nikon has a new boss An optics engineer... not an accountant. Wishing him well for the future...

Jordan is filming on Aizu primes in his bedroom. These are $8000 lenses for a YouTube talking head So he's a guy who knows a thing or two about creativity. But the cameras they have picked for this video make you wonder whether the fundamental judgement is there or not. They must have had their hands on just about every camera now, so aren't lacking in experience. The Nikon Df is also in their slagging off list along with the lovely X-Pro3! The Df... That's a bloody wonderful little tool to use, a pure pleasure and hands down the best optical viewfinders you can get - better than most pro level DSLRs, so unique in that respect. And it's really pretty. The Olympus E-M1X is one of the most ergonomic and nice to hold camera designs ever made. Chris acknowledges this yet it's the main focus of the YT thumbnail Best grip ever, built like a tank, really fast and flawless stabilisation. It stands head and shoulders above the ergonomics of the G9 II or Panasonic full frame bodies of 2026. I just don't get these guys... Dumb as fuck.

Was vista vision really a 3:2 aspect ratio like full frame, even if it's for the cinema screen?

Did PTools ever get a ROM address probe feature like Magic Lantern? This could be very useful in this day and age for a new adventure...

Hiding all the clutter would go a long way to making stuff like Resolve more usable, it's fine for professionals who actually need and use 1000 features but when you just want to get a quick turnaround done on a piece of video news journalism or a YouTube edit, it's total overkill central and as for newcomers it's totally baffling for them, and creates a sense of dread. FCP's magnetic timeline is the sort of thing you need to learn and read the manual for, it never felt intuitive compared to Premiere. It doesn't work well for soundtracks, sends stuff out of sync, maybe I was using it wrong but I never figured it out myself and gave up on it (like a good proportion of the pro market did). The situation today is we have a few iPad apps that are vaguely decent and a few Mac NLEs that look like Windows XP apps with too much clutter. But if people have constructive design ideas for an alternative solution I'm all ears 🙂 The EOSHD NLE is already under way and basic prototype exists.

What if you want to crop as well? Quick Actions are too limited. Photoshop is too bloated. The in between solutions are all a bit weak.

Also on the image editing side, I might do something there. I use Photoshop basically for resizing JPEGs 99% of the time. It's total overkill.

is the '3d lut editor' this one https://3dlutcreator.com Costs 99 quid? Seems very pricey when Resolve can be used as a lut creator for free. Still, a sledgehammer to crack a nut. And then you have iMovie which is a toy hammer to crack a nut! I'm thinking of something else... Maybe an NLE and LUT Creator all in one for $39 which does away with all the bloatware and speeds up your workflow for 99% of edits. I have used Luma Fusion, a touch screen tablet / phone app - I don't know about you but I hate NLEs on a phone, you just don't have enough screen real-estate.

It tries to do too much, and dates originally to 2004. A modern approach is needed. New ideas welcome!

Sometimes it feels as if Resolve is a sledgehammer to crack a nut, and as for Adobe... less said the better 🙂 What is missing, I feel, is a quick turnaround NLE for the Mac. My plan is to make a couple of apps: - A Quick NLE, no fuss, no magnetic timeline BS, just works - 8K,4K, ProRes, HEVC support, GPU accelerated, LUT support and a nice built in colour grading tool - A LUT Creator, import a RAW DNG Photo or V-LOG Video, and use colour grading tools to get the perfect look, export this as a Realtime LUT for your Lumix S9 or S1R II, and export as a plain old .cube LUT What features do you think are needed most? Bear in mind we're not throwing the kitchen sink in there like Resolve. My priorities so far are...Apple style UI, quick to use, GPU accelerated, no stuttering, a much more lightweight app than Resolve, Premiere or FCPX which does one thing really well and that's edit really well and without a lot of clutter. Suggestions welcome.

At this point Blackmagic should just buy ARRI and take over 🙂

He's a very interesting director that's for sure