Yes, AI is a real wildcard.
I see that there are really three fundamentally different groups when it comes to generative content.
The first is professionals who create material for the general public, or various niches of the public. This is where AI will have incredible impacts.
The second is professionals who create for their clients directly. This is people like wedding photographers etc, where the client is the audience. This has been debated, but I think that there will still be a market here. If I did something and wanted a record of it, I would want the final images to be of me, not AI generated content that looks like the people I know might have looked during the thing that actually happened.
The third is people creating for themselves, where there is no client or money changing hands. This is every amateur, every personal project from professionals, etc. The goal is to have a final result that this person created. Amateur photographers take photos and print and hang the best ones, not because they're the best photos ever taken, but because they were taken themselves.
Personally, I'm in the last category and I am completely resigned to the fact that my videos will never be great, will never attract a significant audience, will never be regarded as important, etc, but that's not why I do it so in that sense AI is no threat to me at all. I do understand that people are all in different segments of the industry and have very different perspectives for very good reasons..