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Not necessarily... Hasselblad might be owned by DJI, have their lenses built in Japan and source their sensors from Sony, but are still a Swedish company designing and building their own cameras (and I believe in designing their own lenses) and based on their most recent release, seem to happy to be chasing a purely stills orientated market. I can't see them producing a FF or smaller sensor camera as it wouldn't make sense but instead leave that to parent company DJI... ...who from an aerial perspective, makes sense to use their own mount or fixed lenses. But any new FF camera, who would their customers be? Well there is no existing DJI camera (outside of the Ronin 4D and that is a different thing) so they would wish to nab customers from all of the existing brands, so; Canon, Nikon, Sony, Lumix, Fujifilm etc Realistically, in order to do that, they would need to be both innovative and mainstream, ie, have 'something' that the others do not but at the same time, be able to do what say your typical 'mid' mirrorless can do, ie, photo and video. A handful of lenses wouldn't cut it so they would need to launch with a lot more than what is on offer or they'd be dead in the water. People don't buy bodies, - they buy systems. Well business users do anyway, maybe not the average Jo Public. As an existing L Mount user for all my ground based photo and video needs and DJI for aerial, having something that fits in with that has a lot of appeal such as my S9 is currently the most 'at risk' bit of kit in my lineup and it's currently part back up, occasional semi-static, sometimes gimbal-like use and I'm toying with getting another gimbal and making more use of it than I do, but this is where DJI might fit in with their history as also a maker of gimbals...and if the lens mount ties in with what I already use, it makes sense. I guess we'll find out in a few weeks, but if DJI do enter the camera arena, I hope it's FF and it's L Mount and to me, it makes perfect sense that these are the most likely options. But then what do I know?!

Still doesn't justify licensing the L mount. It sends a terrible marketing message. And looks even more stupid when you remember their cine camera is DL mount. Everybody in the industry is trying to make a platform based on their mount that bridges between their still and cine line. DJI adopting L mount for FF still and DL for FF cine and drones, and another mount for Hasselblad is beyond stupid.

Cost and range. L Mount now has a huge number of available lenses whereas DJI have very few. Take something like the Lumix 35mm f1.8 at around 500 US/UK/EU currency whereas the DJI lens is f2.8 and 3x the price. OK, it's smaller and lighter, but video orientated also. But no reason why they could not develop their own line but they would probably be limiting their market by not using a more openly available mount? Folks moan all the time about how few options outside RF there are for Canon. Same thing, but with a less well known brand.

How you take 6k raw which is 6144 from 6936 pixels without crop? Its only 12% crop, but still crop. Any why on earth DJI should make a camera with L mount that has no control on when has its own mount with its own lenses?

Yes please, but history says that most attempts in this industry just flop and the big boys just plod on with their glacial development… I was thinking yesterday how the S1RII could have been better for my needs and the only thing I came up with was a body design a la FX3 with a flat top so there could be twin hotshoe mounts, or rather one hotshoe for mic and one cold shoe for a small light, ie, no need to have to make a choice or add a cage. Internal VND (without sacrificing IBIS) would also be the obvious one, but beyond that, there isn’t anything else for me that I can think of. I suspect both the new Canon and Nikon will be good, but not groundbreaking in anyway, but FX3 style versions of the R6III and the Z6III respectively. DJI has access to Hasselblad colour science, at least as a marketing thing and lidar AF and doesn’t come from the conservative mold of the more traditional Japanese brands, so could be interesting. Lumix’s next FF cam is surely the S1H and can’t see it being that tiny thing in that pic which if Lumix, is more likely a tiny 4/3 cinema camera based on size and the ‘fact’ that they are unlikely to plop out an APSC camera at this time? Or it’s some other brand such as Black Magic because they have M4/3 roots and now use L Mount so a return to a modern version of their OG pocket camera?

That's really unfortunate, re: Tony and Chelsea. Hopefully they find happiness.

Mini for sure. I don’t think the Phantom 4 Pro would fit it Matt Grangers pockets, never mind mine.

I believe there will be two Canon “C” Cameras coming out (I think I’m not so sure). Canon C50 (Full Frame) Canon C10 (it could be the “FX30” Killer according to the Rumor mill) - https://thenewcamera.com/category/canon-rumors/ Again, these are just some findings, so I look forward to see what Canon comes up their sleeves next week. 😉

Oof. Good points. Very sorry for both of them.

Neither was I. However much of an obnoxious tit he is, relationships breaking down are never nice. No joint YouTube videos in months. Wedding rings gone in the videos. Posts under every video from their devotees crying about it. His location in his Instagram now being NYC. Could all just be coincidences of course.

That makes me sad for both of them and I won't joke about it. I don't see anything about it on their instagrams or youtube, though. What's the source?

There is DJI mini 5 coming up with 1 inch sensor and lidar built in.. Or get used Phantom 4 pro if u like to fly the old way

If new DJI camera can wireless link to their mics it insta buy from me, especially if it can link up to 4 of them haha. Hopefully it can shake up the camera industry long dominated by Japan... like how Samsung was back then.

What if it's an e-ND like FS5? That would make it very light. The FX2 adds an oversized EVF to the FX body and manages 594g. I think it's doable but I also think those specs are a little ambitious and probably erroneous.

Dammit, my money was on Matt and his over-sized pocket cargo pants going their separate ways.

There is talk of Viltrox even making their own camera so possibly that? If that's a PL-L mount, that is interesting...

Yep, seems that it is not a Canon or Nikon, apart from the Viltrox, I don't think Canon or Nikon would showcase their camera with a third party lens, and not a full autofocus Canikon lens.

In the Alps, they are saying that the compact blurry camera could be the new DJI or even a Panasonic (!), because the lens adapter that is visible is a Viltrox PL-L-Mount. They're going crazy 🤪

Doesn't seem right to me. 650g with internal ND mechanics and IBIS, with a full frame sensor? I don't think that's realistic.

OMG! What you just reminded me of!

This really struck me. https://www.linkedin.com/posts/vincentsmadja_when-fashion-holds-its-breath-several-activity-7368221093104472064-NL9v

Yes.

Maybe you're on to something... after all, Nikon did buy all of Red's IP... Maybe it's time to finally release long-promised the Red Lithium and fulfill the promise of the Hydrogen One! Or maybe it's time for the Hydrogen Two! 😅 https://en.wikipedia.org/wiki/Red_Hydrogen_One

Casey Neistat and Candice? Matt Granger and his 200/2 Nikkor? DSLR video shooter and his entire camera studio attached to a rolling lightstand? Gerald Undone and his own ego (or Sony?)? Bloomie and his cats? The Camera Conspiracies guy and his most 3d popping lens? Snapchick and Raymond? Cam Mackey and yellow-toned footage of cars driving around in the sand? Pooter McCubbins and ugly poorly-made leather goods? Potato Jet and his FPV drone? Matti H and Pooter McCubbins' leftover views? Mathieu Stern and other peoples' lens adapter ideas? FroKnowsPhoto and his Canon rep?