“Creator” replaces “filmmaker” – Meet thy creator

Language – the pulse of any culture. What better way to check the vital signs of ours.

When our language (and music) turns ugly we know there’s going to be trouble ahead. Fall of the Roman Empire style. The bad news is that filmmakers and photographers seem to be on the way out, to be replaced by something altogether more homogenous – the “content creator” or simply “creator”. Why specialise when you can just “create”?

A creator is neither a filmmaker or photographer – maybe they’ve merged into a hybrid? A creator is not the same thing as a writer, for a writer writes whereas a creator dabbles in content. They’re not quite a blogger, as having an TikTok account doesn’t count, and they’re not a filmmaker because that would be an embarrassing false equivalence with the likes of Kubrick.

So what is a creator exactly?

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