Soon, we will all be Pepsi adverts.
UPDATE: It turns out a small group of journalists were invited to the Apple R&D lab for Mac products for a round-table chat with Phil Schiller, Craig Federighi and hardware chief John Ternus. The resulting interviews are revealing – Apple say the previous Mac Pro design boxed them into a thermal corner on performance and thus apologise to pros for the lack of updates. It seems they are putting this right.
Yesterday on April 1st, in amidst the usual click bate Magic Lantern announced a 4K video module for the 5D Mark III. Nobody believed them.
It turns out they weren’t joking.