Nikon have just shot their D5100 TV commercial on the D5100 itself.
A few years late to this game but at least they are doing it properly. No jumpsuited gimps in this one like the GH2 commercial shot on a 5D, just Ashton Kutcher… Oh wait.
But behind the camera was one of my favourite DPs of all time – Matthew Libatique, none other than Darron Aronofsky’s Director of Photography. He’s best known for DPing Black Swan and Requiem For A Dream – both modern classics.