This is sad news and maybe premature, but in my opinion all the new full frame systems all have strategic flaws.
Cameras and displays have come a long way since the old standard definition Rec.709 standard came to be.
From today, Sony’s colour science now gets a cinematic overhaul on the A7 III and A7R III.
A fantastic piece of kit, but this camera is not without issues.
The gulf in capability between Canon and Sony continues to widen with the A7 III – the entry level full frame mirrorless model, which is practically an A9 with HDR and S-LOG for less than half the price. The new ergonomic refresh and larger Z battery with 710 shots per charge (longest of any mirrorless camera yet) are just as appealing as the headline specs.