Now available – EOSHD Pro Color V4 HDR for Sony A7 III and A7R III

Available to buy now – click here for details

Cameras and displays have come a long way since the old standard definition Rec.709 standard came to be.

From today, Sony’s colour science now gets a cinematic overhaul on the A7 III and A7R III.

Read moreNow available – EOSHD Pro Color V4 HDR for Sony A7 III and A7R III

Sony A7 III arrives – full frame 4K HDR video oversampled from 6K – $1999

Comment on the forum

The gulf in capability between Canon and Sony continues to widen with the A7 III – the entry level full frame mirrorless model, which is practically an A9 with HDR and S-LOG for less than half the price. The new ergonomic refresh and larger Z battery with 710 shots per charge (longest of any mirrorless camera yet) are just as appealing as the headline specs.

Read moreSony A7 III arrives – full frame 4K HDR video oversampled from 6K – $1999