Now available – EOSHD Pro Color V4 HDR for Sony A7 III and A7R III

Available to buy now – click here for details

Cameras and displays have come a long way since the old standard definition Rec.709 standard came to be.

From today, Sony’s colour science now gets a cinematic overhaul on the A7 III and A7R III.

Read moreNow available – EOSHD Pro Color V4 HDR for Sony A7 III and A7R III

Sony A7 III arrives – full frame 4K HDR video oversampled from 6K – $1999

Comment on the forum

The gulf in capability between Canon and Sony continues to widen with the A7 III Рthe entry level full frame mirrorless model, which is practically an A9 with HDR and S-LOG for less than half the price. The new ergonomic refresh and larger Z battery with 710 shots per charge (longest of any mirrorless camera yet) are just as appealing as the headline specs.

Read moreSony A7 III arrives – full frame 4K HDR video oversampled from 6K – $1999