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    You are at:Home » The Panasonic S1II launch invite and why I turned it down

    The Panasonic S1II launch invite and why I turned it down

    Andrew Reid (EOSHD)By Andrew Reid (EOSHD)May 10, 2025 News 3 Mins Read

    Client journalism, you see it at the White House. Bunch of tossers, bunch of boot lickers, the same people who appeased the ruling party in 1930s Germany. Panasonic comes along, dying brand and says hey EOSHD – can you sign an NDA, it’s 25k fine if you leak it to L-mount rumours dot com. Oh really? That happens with every release doesn’t it? But apparently that’s ÂŁ25k if I should open my fucking mouth about it though. For me I should shut up and value this “relationship”, drink the S1 II koolaid and get on with it…go and get wined and dined as if I have the principals of Bill Maher at the Trump dinner with his village idiots.

    No.

    I don’t care if they never invite me to another launch again, I am having no part of it.

    The brand’s dead, the mount’s dead, and it’s entirely Panasonic’s doing. There are better options across the board. I was last invited to a Panasonic launch in January 2022, I can’t even remember what it was. S5 II maybe.

    Since my sister died they have not even sent me a proper email. Let alone replaced the S1H II I had on loan, which promptly bricked itself.

    The only journalist that goes to a Panasonic launch is a dead journalist.

    If you want to see the death of journalism, sign that NDA.

    Go and observe the social media twits and ask them what they’ll do for a career once the YouTube algorithm forgets who they are or even whether they existed to begin with.

    Inevitably, the very day I was due at the fancy Knightsbridge restaurant the leaks begin, showing up the whole exclusivity for what it is… a vain charade of the untalented celebrating the mediocre.

    LEAKED images of the new S1II, S1IIE and 24-60mm lens!

    And it isn’t just the leak that pisses me off it’s the product.

    Not cutting edge, not creative, not appealing to anyone with a Sony or a Canon or Nikon, not interesting in terms of the design because it’s a 2022 camera body with a new sensor and that’s about it.

    It’s absolutely pathetic.

    Panasonic’s legendary team in Japan has been replaced by teenagers and incels.

    They’ve abandoned completely any sense of culture or art.

    That’s only my opinion but the market will decide, and indeed you can say it has already.

    On less than 5% market share, the marketing idiots in Knightsbridge want loyal long-time customers like me to celebrate their failure.

    I will never do that.

    Andrew Reid (EOSHD)
    • Website

    British filmmaker and editor of EOSHD. On this blog I share my creative and technical knowledge as I shoot.

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