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Vimeo pivots away from free video-sharing into paid content


Ed_David
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The more and more I look dumbfounded at vimeo, the more I now know that it's no longer trying to be the "artistic" version of youtube - a free social-media website for film lovers - now it's competing with netflix and amazon on demand to moreso be a pay to play website.

And I guess I have to realize this change - the service has been around since 2008.

I think really it's now a facebook/vimeo game to show short films to try to get viewership and have small films get viewers.

It's the end of the era, I think.

What does everyone else think?

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I find that Vimeo is a great concept but often lacks in execution. Paid content for example should not force viewers to get a vimeo account but pay/stream immediately the way Gumroad does it. The search still doesn't work, the point of channels vs groups is still confusing. Best thing about it is community...it has become a good version of what flickr used to be...a place where you can learn how to shoot and get valuable comments.

As for Vimeo becoming Netflix....unfortunately Vimeo doesnt have the massive viewer traffic to do that.

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I think they are just having trouble keeping the website running because they dont show ads. That doesn't mean they're trying to become something else. They're just trying to make money where they can in order to stay alive. In fact I like the fact that you can rent or buy videos there. It lets short film makers make some money.

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To me it still works like a 'free social-media website for film lovers'. I do have a paid plus account though so I can upload higher quality. Not that I upload a lot, but I don't mind supporting the website in this way.

I've never paid to watch anything on Vimeo and I don't feel like I'm being pushed to. Still plenty of good stuff available for free. It's still the decision of the content creator to ask money for it or not. I don't see a problem with that.

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I think they stopped being so lenient on blocking copyrighted songs after traffic seems to have gone down.  A lot about the UI is broken still - such as the search and so many other things - I really do think they should put ads on the videos - and let the viewer decide if they want them or not like youtube.  If this would be some way to keep the free experience moving - understood it's video - it's expensive as heck.  And the world has moved towards mobile and with 3g and 4g - not many people want to download videos anymore.

I think the internet has changed so much since the smartphone and unforutately - less and less people are viewing content on a desktop computer or television - the smaller videos that is.  I hope there is some other people thinking of solutions for all this - because vimeo and youtube gave a rise to up and coming filmmakers - a proving ground.  And it definitely help create my career and way of life.  To see that window fading away is slightly sad!

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if anything I think they should improve their pay per view infrastructure.  or better still add a pay for streaming system like netflix, but for indy stuff, none of this breaking bad shite.  If they allowed streaming of all of the films not on netflix, I'd pay double what I do for my plus account.  More world cinema, kubrick films (which are not on netflix).  Why is 'The Thing' (1984) not on netflix?  why is Alien not on netflix? etc.  make it a sophisticated film streaming program.  not breaking bad and the rest of the crap the masses go on about.

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if anything I think they should improve their pay per view infrastructure.  or better still add a pay for streaming system like netflix, but for indy stuff, none of this breaking bad shite.  If they allowed streaming of all of the films not on netflix, I'd pay double what I do for my plus account.  More world cinema, kubrick films (which are not on netflix).  Why is 'The Thing' (1984) not on netflix?  why is Alien not on netflix? etc.  make it a sophisticated film streaming program.  not breaking bad and the rest of the crap the masses go on about.

​there are tons of streaming indie film sites - my favorite is https://mubi.com/ - $5 a month

film school in a box for $5

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I think this is relevant...

"The Discovery Fatigue"

http://sethgodin.typepad.com/seths_blog/2015/05/discovery-fatigue.html

​Similar to Mark Schafer's Content Shock

http://www.businessesgrow.com/2014/01/06/content-shock/

The internet unlocked the power for content creators. Now everyone is a content creator. So now all we hear is "you have to tell the story" (you don't actually have to tell one- only say that you do). At some point, content curators will have to overtake content creators in importance. There's too much garbage out there. They will become the new, more granular alphabet networks and record labels, I suppose.

Sometimes Vimeo feels like nothing more than skate/BMX videos, equipment tests involving bushes and animals, and porn being masqueraded as "art". Moving towards paid content makes them a better curator of quality content overall. The direction makes complete sense.

 

 

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as a co-worker once said back in 2002, "I've reached the end of the Internet" -

Vimeo is mostly crap, just like youtube is mostly crap, and most content is crap and has always been crap.

If there was only a website that organized the good from the bad better.  Had more features to reward good than just "staff picks" - had discussion sections, up-one voting - well like reddit I guess but for video primarily.

The paid content on Vimeo is good, but there is no reason they can't have a better user interface and make it more interesting and easier to navigate.

I am more and more getting ready to start having my friends in Palo Alto start creating a better video social-media site.  Vimeo made millions and was bought up years ago.  

I think there is still hope for a website with a better UI and better interface.

If only the guys on the Silicon Valley show would make it along with their killer compression engine which reminds me of H.265.

Fast loading videos, videos that take up less space, cheaper, and better user interface.

That surely would win some sort of award at the Tech Crunch disrupt event.

I even hope Hooli is listening.

 

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Some very interesting ideas about discovery fatigue and content shock. I find that internet in 90s seemed to be of better quality...what I mean by that is that the actual technical barrier to content publishing kind of ensured that only the most dedicated, motivated, competent people got through and that resulted in content that was very good and engaging...now we are in the era of casual publishing...where the barrier of entry is so low that people are literally live-streaming their breakfasts and lunches...that is a problem...I don't know how it can be solved really...only corporations can really cut through the noise now, it seems.

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Now I see what happened - facebook has crushed vimeo - http://blogs.wsj.com/digits/2015/01/08/facebook-acquires-video-compression-startup-quickfire/ - so Vimeo has left the social-media video sharing and is focusing on video on demand.  Pivot away from doom.

It's smart, Vimeo can't compete with facebook in anyway.  And if most click thrus cames from facebook, then it's bad business to try to fight.

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Some very interesting ideas about discovery fatigue and content shock. I find that internet in 90s seemed to be of better quality...what I mean by that is that the actual technical barrier to content publishing kind of ensured that only the most dedicated, motivated, competent people got through and that resulted in content that was very good and engaging...now we are in the era of casual publishing...where the barrier of entry is so low that people are literally live-streaming their breakfasts and lunches...that is a problem...I don't know how it can be solved really...only corporations can really cut through the noise now, it seems.

​Suggest: Only big corporations cut through the noise- those who can and will pay to play. Facebook has been consistently cutting organic reach and replacing it with paid alternatives- really since they have become public. Conversion and engagement levels on social platforms are downright abysmal- I've seen data from my clients. We're talking about less than one percent in many cases.

Generally, younger people are much more immune to internet advertising, block ads, block re-targeters, circumvent barriers, etc. And is it really a productive use of your time to follow X company with a profile full of posts of holiday wishes and number-title "shock" headline blog reposts?

Only supported content can cut through, and only meaningful content will then move people to conversion. Not a bad thing really.

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Another interesting article

http://crooksandliars.com/2015/02/facebooks-worst-nightmare-what-if-social

A marketer I listen to once analogized social to a vast, vast ocean, one foot deep.

​Holy gosh that article is amazing - it's everything I've secretly been thinking.

With actually real analytics now available - the world can see how ineffective advertising is online and of course from tv and radio.

Never before have we been able to analyze this in this depth.

The classic response is "well advertisers have to make more engaging content" - and that's what they need to do - make more "content" less ads.  Stuff that's actually funny and engaging.  Like BMW films used to do.  I'm curious if we finally start seeing some sort of shift.  And also companies putting money into R&D over advertising.

 

 

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