Ed_David

I own two of them. I'm happy with them - and I've used them on a diverse amount of projects.

I think it looks great.  the green shadows are really pretty.  the one thing was that flicker of the sign.  but it's a beautiful odd short film test.  

actually f35 has a ccd and reacts natively to 3200k sources better - most cmos cameras react better to 5600k and daylight.  

also the color out of the f35 can really be truly lovely.  and its a global shutter so motion looks good.

but it has its problems - it's a heavy weird looking rig - boxy - and it has a noisy image and its native iso is around 400.  So you have to get use to that. you'll have to use an external recorder and it can only go up to 30 FPS without using the crazy recorder that weighs a lot.

its not that hard to use really - the menu system is older - more like the varicam or the f900 from 2005 era.  But it's not that tough to figure out.

if you are around in NYC you can come by my place and try it out.

The Charlie Chicken video shot on the Sony FS7.

And small moments.

I regraded - made some power windows, made skin tone overall healthier - and messed with color and added gorilla grain and played with it - to see what I can get out of it.

and there's tons to get out of it even with its avc hd internal codec.  

I am very excited for the potential of this camera.

I have updated the grading - much better - thank you guys for your feedback!

Will do - it's been a fun journey.

I have 2 of them- damn I love them.  those colors are unmatched by any other digital camera.

Link on 2nd video changed:

http://vimeo.com/111960761

Here are the two pieces I made today with the Sony FS7.  This camera is going to be a giant hit.  Everything about it is amazing.

Hey guys - lets all be friends - lets not fight over which camera is better than this camera:

1000 cameras, one event.  Enough fighting, lets all just live in a world where all cameras can get along peacefully and shoot the same event.  Now that everything is getting to be log-based shooting - its getting in some ways easier to do this.   Thank god for colorists.

[vimeo]104083131[/vimeo]

A truly international production. USA, Sweden, Belgium, and China. All came together to make this. 

8 Cameras - Sony F55 x 3, Red Dragon on the Drone, 4 x Blackmagic Production 4k Cameras, 3 x Go Pro Black.

S log 3 + S gamut on the Sony F55 with zeiss super speeds and nikon zoom lenses and Angeniux short zoom lens, Red Epic Dragon with Zeiss Super Speeds, Gamma, Pro Res Log on the Blackmagic with Canon Cinema Glass, Protune on the Go Pro. 25 FPS.

Production companies - B-reel and Made in Brussels.

Agency - TBWA Digital Arts Network

Director BRENNAN STASIEWICZ

Producer Leila Falkenberg

Production Manager Ronald Meier

Doc and Technical DP Ed David

Car Rig and Op DP Joakim Thörnqvist

Drone Operator and Red Dragon Cam Op Kim Silfing

Operator Steadi Cam Olivier Merckx

The film was cut by Alex Hagon with The Circus, mixed at Red Pipe and graded by Ola at Short Cuts in Stockholm, Sweden.

The shoot was produced by B-Reel Stockholm by Leila Falkenberg and Ronald Meier for TBWA Hong Kong. Sami Thessman was the ECD, Ric Dunn was the copywriter, and Annie Reyes produced for TBWA HK.

I think we should discuss the looks of favorite films as examples of naturalism.  For instance, Last Tango in Paris or even Spring Breakers - these are richly saturated films that I am immediately drawn to.  Naturalism to me is also similar in Harmony's Gummo, or Kids, or in many ways we can defy what looks good and natural in different ways.

I agree with you - the green from the sony a7s is quite electric, just as you could argue about the color science of the Red cameras or the Alexa - all with very particular color looks as they attempt to replicate film stocks.

But just calling something "unnatural" is never that useful.

On that note, I love the green and earthtones from the canon 5d in daylight, but I am not a fan of how this camera handles tungsten environments.

All these videos are tests - and we should continually post test and move forward.

And many people would be adamantly against me in my declaration that Spring Breakers is one of the most beautiful looking films of the past 10 years and that's good - because art is all based on emotional response.

Anyway, it's all a scientific and artistic exploration that we are under.  And if you want to call yourself a "pixel peeper" that's good - because scientists are peepers too and cinematography and photography is half science and half art and that's why its so brilliant.  More so than other art forms that are pure art.

what is natural to you?  what is natural to me?  To me naturalism comes in so many forms, as well with the word, "filmic."  

what does unnatural mean?  I think the pro gamut looks super natural and lush and nice.  I like it a lot.  I like how the camera handles saturation very much.  It's a very rich palette.

That's a cool grade. I think I Need to modify the magenta on the test. But it definitely showed me pro matrix is the nicest color matrix. A gamut looks all yellow. Khoi showed how good experimentation is really useful on any camera.

Thanks to Kholi's pic pro profile and film convert - the saturation is quite incredible out of this camera and the skin tone looks so good.

Now we are starting I think to see the reason why this camera is going to be the 5d Mark III killer.

You are working really hard Andrew - and its such an amazing resource.  EOSHD is the best! It's a long hard job but I hope you enjoy it!

thanks for the post guys - also just as a note it's Ed David, not Ed Davis.  Hehe.

thanks - no OIS lesnes.  Yes the benefit of not having rolling shutter issues I think makes it worth it.

I love the A7S a lot now especially with solving the rolling shutter issue for me.  It's such a solid, great little camera.  Very very handy to have.  Now I have to figure out the right color settings for the best skin tones!

Ed

thanks for posting it.  I would love to start correcting the problem in post - I am going to try this out.  Really nice blog post, Andrew!

We all need to write to Sony and request it.

Hey guys
 

here's a test I did

Here's a grade I did of recent A7S footage - all looks really good -