Just like the Zhiyun light, they will come with silly fake leather trim and Cam Mackey's name plastered over every square inch of the camera, the strap, the case, etc. They'll also have a filter that you can't turn off that gives everything a yellow tint.
The x model will come with a hat and it'll have built-in wheels and a special "X" button that makes the camera itself start doing sick burnouts in the sand.
There will also be a special Gerald Undone edition of both cameras that will have a special extra-super-hdr mode that increases the rolling shutter to 41.5ms. On this model, the leatherette will be purple.
Finally, there will be a Matt Granger special pocket edition which is the same as a normal edition, but comes with some extra large pocket cargo pants.