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What does this mean? EOSHD takes a look.

Fuji in many ways have taken over from Panasonic as the most highly rated niche creative force in the camera industry. Since they started taking video seriously with the X-T2, the green camp has got a lot of things right. The popularity of the X100 series. The purist photography experience of the X-Pro3, a camera I strangely really enjoy for video too. The GFX cameras have done extraordinarily well considering…

What do you get when you take the viewfinder hump of a mirrorless camera? A cinema camera, apparently.

Canon will release a “Sony FX30” killer on September 9th. In a darkened teaser, Canon show the outline of the camera but brightening the image reveals some important details. The big red record button, and the Cinema EOS badge, a mirrorless camera style grip and twin control dials, as well as what looks like the very subtle outline of an EVF eye cup on the rear of the camera.

This is like the higher-spec Lumix S9 with EVF and mechanical shutter I wanted Panasonic to make. For $2700 the Sony FX2 is an interesting beast but it does have a few major caveats. 1 – quite a slow sensor with a lot of rolling shutter in 24p. 2 – Sony still doesn’t have an internal RAW recording codec to call their own, or even ProRes RAW in the FX2…

A Fujifilm JPEG-only half-frame toy for 850 smackers, the latest Sony flagship for 7000 something + tax, and the new mid-range “standard model” S1 II from Panasonic yours for a bargain $4000 with ‘basic’ kit zoom. It all begs the question, have the Japanese lost the plot?

Nikon is expected to bring RED technology, including the famous REDCODE RAW recording format to a camera resembling the Sony FX3. According to Nikon Rumors, it will be dubbed the Nikon Zr (R for RED). Panasonic is also expected to launch an FX3 competitor, whilst Sony themselves are to launch a cheaper FX2 with the same sensor as the a7 IV. All in all, it could be an interesting Summer…

Are Panasonic open to some honest feedback? I can only hope so.