UPDATE: The firmware was released in October, but only added the ability to control aperture during movie recording. We need control of shutter speed and ISO for it to be properly usable.
Ichiro Takagi (Deputy President of the Imaging Business Group of Sony) today told a press conference at the IFA show in Berlin that manual video controls will be added, expressing his surprise at the reaction of customers to the lack of manual video controls.
The move follows an online campaign by EOSHD.com coinciding with the launch of the Sony A55 which pointed out the glaring omission from our perspective, of having such limited video controls! Sony followed this up with some damage limitation and then took the criticism on board.