Panasonic says nothing for 30 minutes at CP+ 2026

[John Matthews]

My take: Panasonic’s Head of Imaging practices a rare art: saying almost nothing with exceptional stamina. The translator deserve a standing ovation for turning sprawling verbal marathons into neat, meaningful summaries. I read each phrase 3 times before moving on to the next.

 

[Ilkka Nissila]

On 3/2/2026 at 7:40 PM, John Matthews said:

My take: Panasonic’s Head of Imaging practices a rare art: saying almost nothing with exceptional stamina. The translator deserve a standing ovation for turning sprawling verbal marathons into neat, meaningful summaries. I read each phrase 3 times before moving on to the next.

 

On the cined web site, there is a text version summarizing the interview - much less time-consuming to digest.

[mtol]

Agree this is a waste of time. They should say "a cinema camera is coming" or "the S1ii is our cinema camera". Either would help a lot of consumers decide what their next move is.

[MrSMW]

Yes, I don’t get it either.

You are in the full-frame LUMIX ecosystem and are considering a new camera and on your interest list is the latest options from Nikon and from Sony. You are increasingly tempted to jump ship even though it’s a big move.

Which one of the below options do you wish to hear?

A: We are working on a new flagship camera that will be launched in the Summer.

B: Expanded horizons, creative direction, global market strategies, Operation Epic Bullshit, waffle waffle waffle, blah di blah di blah.

I didn’t watch it and haven’t read a single word of it but 100% sure it wasn’t A:

A perfect example of how not to retain customers.

There is a saying which applies to all business and that is no matter the size, small, medium or large/international, just because you are in business, doesn’t mean you are any good at business.

Some companies are more clueless than others…

[Andrew - EOSHD]

"Tsumura-san confirmed that photographers who compose through viewfinders “strongly request the inclusion of an EVF,” and that Panasonic is considering the balance between compact size and EVF inclusion as they work to “meet the expectations of as many customers as possible.”

LOL. GM5 anyone?

[Andrew - EOSHD]

Lots of diplomatic non-answers.

TLDR:

S1H Successor — Panasonic acknowledged the demand, but gave no timeline or product confirmation CineD, only saying they're listening to feedback from video creators.

Cinema Cameras — Panasonic hinted at future growth in this space, noting that merging its consumer and professional AV divisions will allow cinema cameras to "evolve even further," CineD but stopped short of announcing anything specific like a Sony FX3 competitor.

MFT is Not Dead — Tsumura-san pushed back on concerns about MFT being sidelined, pointing to recent releases like the GH7, G9II, and new LEICA MFT lenses, framing the dual L-mount/MFT strategy as one of LUMIX's core strengths.

S9 EVF — Panasonic is aware that photographers strongly want an EVF on the S9, and is weighing that against keeping the camera compact.

What's Coming — Panasonic teased "numerous exciting products and new workflow proposals throughout the year" L Mount System but gave no specifics.