Panasonic says nothing for 30 minutes at CP+ 2026

[John Matthews]

My take: Panasonic’s Head of Imaging practices a rare art: saying almost nothing with exceptional stamina. The translator deserve a standing ovation for turning sprawling verbal marathons into neat, meaningful summaries. I read each phrase 3 times before moving on to the next.

 

[Ilkka Nissila]

On 3/2/2026 at 7:40 PM, John Matthews said:

My take: Panasonic’s Head of Imaging practices a rare art: saying almost nothing with exceptional stamina. The translator deserve a standing ovation for turning sprawling verbal marathons into neat, meaningful summaries. I read each phrase 3 times before moving on to the next.

 

On the cined web site, there is a text version summarizing the interview - much less time-consuming to digest.

[mtol]

Agree this is a waste of time. They should say "a cinema camera is coming" or "the S1ii is our cinema camera". Either would help a lot of consumers decide what their next move is.

[MrSMW]

Yes, I don’t get it either.

You are in the full-frame LUMIX ecosystem and are considering a new camera and on your interest list is the latest options from Nikon and from Sony. You are increasingly tempted to jump ship even though it’s a big move.

Which one of the below options do you wish to hear?

A: We are working on a new flagship camera that will be launched in the Summer.

B: Expanded horizons, creative direction, global market strategies, Operation Epic Bullshit, waffle waffle waffle, blah di blah di blah.

I didn’t watch it and haven’t read a single word of it but 100% sure it wasn’t A:

A perfect example of how not to retain customers.

There is a saying which applies to all business and that is no matter the size, small, medium or large/international, just because you are in business, doesn’t mean you are any good at business.

Some companies are more clueless than others…