How is your bizz going?

[zerocool22]

Hi,

So how is your business going this year? I feel overall companies are spending less. Not too many jobs out there I feel. It feels like 2008 over here.

Not sure how you guys are doing, where, how, what.

Thanks,

[fuzzynormal]

I'm looking into semi-retirement.  Weirdly, not because of the jobs I'm getting or not getting, but because my niche of freelance corporate gigs is definitely on the way out. 

It's the devaluing of video production in general.

With video now, everyone does it.  Quite literally.  Anyone with a new'ish phone camera is on the other side of a gate.  A gate that's been blocking people for over a century of motion picture creating.  Phone IQ is really good.  AI can help generate a ton of stuff with low effort/high reward.  Canva is a thing. Online tutorials explain production concepts.  Creative info flows like a torrent.  Hobbyists are better than careerist, etc. etc.

None of that looks like it'll affect me in 2026.  I have 3 clients with semi-large gigs that'll get me through.  Maybe they come around again in 2027?  Perhaps.  What value can I offer them?  A certain confidence in problem solving they require?  Sure.  For now.

However, for one of the clients specifically, I could easily do via AI in a day what it's gonna take me a week to do in a studio.

So, yeah, I'm not gonna reveal that my client that yet, but still, that reality is here.

At this point, as a documentarian filmmaker on my CV, that's the thing I feel I can do without AI stealing it away, but, man, not exactly a bunch of people out there have EVER made lucrative careers outta being a documentarian filmmaker.

I mean, I'm decent at this sort of stuff, but I'm not, like, an elite creative, you know?  No ones ever gonna watch a doc I've made (yet) and walk away thinking, "Wow, I need to make sure to see what that guy is going to do next."  Hell, even the elite creatives in the documentary world barely make a living at it.

Looking back I kind of feel like I should've gone all-in on sports-video production when I had the chance 30 years ago.  Live event broadcasting will stick around for awhile.

Other than that, I'm an older married guy without kids that have acquired some in-demand-assets throughout my younger days, so the wife and I do, luckily, have some things to help us through the final few decades of life.  Then again, 3 more decades of late-stage capitalism?  Gotta wonder about that too.