Day one at Photokina and first on the agenda is a catch-up chat with Sony product managers Bill Drummond, Ben Pilling and Robbie Fleming who had arrived fresh from IBC. I took a tour of the Sony booth and briefly tried the new Sony FS7 Super 35mm cinema camera for filmmakers!
The Sony F55, F5 and FS700 now have a fierce competitor for less money, and it’s not a Canon, nor is it a Red or a Panasonic. It’s one of their own, the Sony FS7. Yet this cannibalisation may be worth it because the potential market for the FS7 is enormous. It’s the fiercest arrow yet fired at Canon’s most popular interchangeable lens video camera for pros, the Cinema EOS C300.
With a design clearly C300 inspired and the new mount facilitating the use of Canon lenses, is the Sony FS7 going to cause a mass migration of pro video birds south to Sony dealers?