For the second NAB in succession Blackmagic are bulldozing down the image quality / price barrier for film production. 4K compressed raw, global shutter and Super 35mm was the unique preserve of Sony with the F55 until today, and that was a $36,000 camera. This is a $4000 one. Gone is that extra margin – unsettling stuff for the big guys. Here’s my own personal look at the cameras and the consequences.
Sony are set to shake up the digital cinema market with a specs war, at less than half the price of the Epic and also at the C300 price point of $15k.
The Sony F5 (priced to compete with the Canon C300) takes the compact form of the FS100 / FS700 but adds a Red-style modularity and the more logical control layout of the Alexa. The F55 has the same ergonomic design but even more importantly the more expensive camera features an utterly ground-breaking new sensor with a global shutter for the first time on a digital cinema camera.