Companies buy rival companies all the time. And after all, why should Fuji care about Kodak? Kodak is no longer the owner of the sensor. Even the company who bought the Kodak sensor division was already sold again. And more, Fuji left the cinema film market. They are not even competing there. Finally, and the most important aspect, the digital bolex and the x-series speak for the same kind of people: those who want that film, old-school feeling without too much of a hassle. People buy the x-series because they get great JPEG colors, film emulation and old school ergonomics. People who bought the digital bolex wanted the closest color to film and the experience of using a super 8/super 16 camera. Bingo. And, then, as I said, they just needed to change the sensor if the sensor was a problem. It was a missed opportunity for FUJI in my opinion, and even for Kodak, which could become meaningful again for filmmakers instead of creating that ugly, new super 8 camera.