ND64

Body only is 10,000 yuan in China. Its expensive for these specs, unless the target market don't give a f about specs, which apparently Fuji believes is the case.

Now its even a better camera

Its not

No Z for now. Sigma is not much interested to work with Nikon, for whatever reason.

He doesn't want to ruin his relationship with the brands to the point they don't send him the new cameras twice as good as previous gen.

I also don't buy this argument that if someone released a camera twice as good as what we have, we still don't need it! If thats the case, then what the hell are you doing in this competitive environment? When every teenager has a camera in his pocket capable of shooting 4k log video, you need better gears to up your game. Gear is not everything, obviously, but you're in a competition and you need to grab everything you can to be always one step ahead of the crowd, and soon ahead of the AI.

I guess their original intention was matching A7iv price but had to release it with baked in tariff inflation.

They released the video 1.5 hours sooner than Sony's own scheduled video.

"Canon doesn't want you to know about this camera" "This camera changes everything" "Why I sold all my gears to get this camera" "Why Hollywood loves cropped 4k"

Was it necessary to make the EVF so long? Its like a camcorder from 90s.

Congratulations to Kasey for having another case for black and white meating with Japanese boss

What's interesting about Japanese market, which by no means representing the global market tho, is not Nikon taking the lead, which is a sudden jump by a single product, but Sony's steady decline, despite all previous generation alpha cameras they were selling at lower prices.

A lot of EU regulations happened in that period tho, and regulations are costly.

Easily doable even with the Z mount, but I doubt Nikon goes so big. So far, nobody among Japanese camera makers have implemeted 5 inch display into their morrorless bodies. Its like a taboo over there. Maybe because they think it ruins the ergonomics of the body.