Andrew Reid

Lots of parallels there between the sponsored government content and YouTube. Most people see journalists as independent so when a government message is dressed up as an independent news article by a reporter, it's a confidence trick really. You are having people believe one thing about the source of the info, when the small print actually reveals something else very different. Like with Fro Knows Promo and his marketing units from Canon USA, new firmware pre-installed. It is a sponsored message by Canon pulling the strings, but we're led to believe it's an independent photographer with expert hair. Technically it isn't sponsored so he can get away with no regulation. But the mechanics of it are the same. Close contact between the source and the messenger. Collaborative effort on content. Goods changing hands behind the scenes (or in the Daily Mail's case actual hard cash most likely) and an overall objective to define the message to achieve certain ends - in Fro's case to assure people that overheating is fixed and to make the controversy go away, and to make it seem like Canon has been listening to customers. The thing that pisses me off the most about the Canon / YouTuber stuff is that now the overheating times are so all over the place due to the added variable of measuring the ambient air temperature at unknown points and using it to influence the cripple clock timer in unknown ways - Canon haven't been able to pin down even rough estimated recording times and so haven't put out the new memo. Instead they chose to get the memo out via multiple YouTube shills who all report different numbers to muddy the waters and confuse critics. The classic Dominic Cummings tactic of the OODA loop. https://www.theneweuropean.co.uk/top-stories/brexit-strategy-dominic-cummings-ooda-loop-1-6339099 It stands for Observe, Orient, Decide, and Act. "OODA loop - an idea created in the US military by former Air Force colonel John Boyd as a means of thinking about decision-making in combat - is one of the favourite concepts of everyone's favourite chief strategist, Dominic Cummings. "The concept behind the loop - as detailed over tens of thousands of words in Cummings' extensive blogs - relates to the cycle of decision-making made in combat, but also in politics and other situations. They are Observe, Orient, Decide, and Act (O-O-D-A, or OODA). Each step of the process informs and modifies the others - hence 'loop' - and shapes the next course of action. "The idea for a fighter pilot is based on taking the information you know, the training you have, what your instruments are telling you about the enemy, and feeding all of that into your next manoeuvre. "The faster and less predictable you are, the more you disrupt your opponent's decision-making - their experience is worth less, they have less time to take in information, they don't know how to act. This is what is described as getting "inside their OODA loop" and is supposedly a key to victory." But most importantly Canon are using YouTuber's to get the message out about the new firmware, because the know the drive for clicks and clickbait hype will come ahead of proper testing and scientific analysis, with Fro claiming FIXED with a big SHOCKED FACE when actually the real performance is far from fixed and very variable.

So many work wonders on it, I have been writing stuff down and keeping track of what's good. Would still be great if Fuji put a full frame crop mode in there for 4K as well.

It's Monza next so we may be hearing more swearing in a Northern accent. Northern Italian that is.

In a bad way or a good way? 🙂 I am not denying it. Too simplistic. Clickbait isn't the same. It is a shock and awe tactic to get views and clicks. Marketing is about targeting a product at an audience and making it appealing. You could say that clickbait is selling themselves. But actually there's more to it - the shrill tone, the deception, and the tackiness of it - and to be frank, the sheer ego of it makes it one of the cultural pillars of a collapsing civilisation. We are literally facing a situation where people's selfishness is spreading a virus in a second wave that will bankrupt countries and destroy people's lives in the winter, so none of the selfishness and dumbness that I see on YouTube surprises me because YouTube has always held a mirror up to culture and society.

It's not about YouTube. Some great stuff on the platform. It's about the sick consumerist culture and the sheer ego of social media influencers. It isn't about a technological platform, it's about the culture - especially American culture. And the bullshit. Look beyond the "YouTube" part and look deeper, especially about what it reflects in our current western culture. The dumbing down, the greed and all that stuff. I like MKBHD's channel for instance - and he was very critical of the bullshit marketing machine that roped him into this In the end, people need to make the choice for themselves about what they believe on the internet and who they follow. And the content they consume. I think we could be healthier. To put it mildly! And read more, but watch less.

The sheer ego of it.

Remember the EOS R5 is fixed now. Go out and use it for paid work in 4K HQ!

https://en.m.wikipedia.org/wiki/The_Eton_Rifles

Coming up. Had to get some lenses sorted. Cost me an arm and a leg. Also had to work on the X-T4 review in the meantime, which took approximately 80,000 hours. Better be worth it. Sure I won't get a load of negative comments on it afterwards or anything.

Probably to box you into using RF lenses, and larger PL adapters won't fit. Cripple hammer time!

Think I am going to give it a new grade. It looks so different between Resolve 16 and YouTube!! Weird one.

Yes will be trying Ninja V but remain unconvinced by external recorders in general especially now we have 10bit internal recording.

Yes. I think he had a Blackmagic pocket camera and AF module with him 😜 An odd mix of F-LOG, Eterna, HLG and Film Simulations (Chrome). If you're wondering why grade is all over the place that's why 😀

Read the review at EOSHD here: https://www.eoshd.com/review/fuji-gfx100-review-the-mini-alexa-65-goes-to-a-formula-one-test-session/

https://www.canonrumors.com/here-is-the-canon-cinema-eos-c70/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+canonrumors%2Frss+(Canon+Rumors) No wonder they didn't want the EOS R5 to go the extra mile. They had this to flog us. Who's got a spare $6K?

It's just that Canon knew they couldn't get away with overheating bullshit on the 1D X M3 which is sold on the premise of cast iron reliability to news organisations, sports photographers, agencies and journalists.

It's a bad idea because a gaming headset isn't designed to be neutral, it is very coloured with the bass, mids and highs dialled in a certain way. So it is a bit like doing colour grading on an inaccurate monitor. You will compensate for those inaccuracies and the image will be completely off on everybody else's screens. So don't do it and get Beyerdynamic closed back monitoring headphones DT770 Pro. https://www.amazon.co.uk/beyerdynamic-770-PRO-Studio-Headphones/dp/B0016MNAAI/ref=sxin_7_ac_d_rm?ac_md=2-2-ZHQgNzcwIHBybw%3D%3D-ac_d_rm&cv_ct_cx=dt+990&dchild=1&keywords=dt+990&pd_rd_i=B0016MNAAI&pd_rd_r=147e029d-898b-463f-bf5d-19b242fe94ba&pd_rd_w=PDtZg&pd_rd_wg=AEx06&pf_rd_p=0c799c14-fd2d-4652-a647-3581649b0ff7&pf_rd_r=CVZMDQH8EJEEXMH844XT&psc=1&qid=1598619207&sr=1-3-fe323411-17bb-433b-b2f8-c44f2e1370d4 If you mix in a quiet place use the open back version DT 990 for even better reference sound quality.

Looks like a good option for the GFX 100. Most 85mm full frame lenses do cover, but surprised even the anamorphic will work. Now if only Fuji would give us the 4:3 aspect ratio in video mode.

Please continue to discuss all in one topic here: I won't lock this one but please post all in one place now with the main topic. Thank you!

EOSHD articles Canon must come clean, new firmware update findings and PR spin by DPReview / Jordan Drake / CameraLabs https://www.eoshd.com/news/canon-firmware-update-fails-to-meaningfully-change-eos-r5-timer-for-honour-canon-must-come-clean/ Recording 8K video for 50 minutes until battery dies https://www.eoshd.com/news/this-is-my-canon-eos-r5-recording-8k-video-50-minutes-straight-until-empty-battery-video-evidence/ Horshack battery pull / Magic screw workaround to reset timer https://www.eoshd.com/news/canon-eos-r5-so-called-overheat-timer-defeated-by-a-single-screw-in-battery-door/ Internal battery pull resets timer (Baidu user) https://www.eoshd.com/8k/removing-internal-battery-resets-eos-r5-overheat-timer-are-canons-pants-now-completely-down/ Overheating in my fridge after just 60 photos https://www.eoshd.com/news/canon-eos-r5-overheated-in-my-fridge-after-just-60-jpegs-4-c-ambient/ EOSHD testing finds fake artificial timers to lock out video mode, CDA-TEK API / Wifi Android app findings https://www.eoshd.com/news/eoshd-testing-finds-canon-eos-r5-overheating-to-be-fake-with-artificial-timers-deployed-to-lock-out-video-mode/ Teardown on Baidu, Chinese user modifies EOS R5 with thermal paste, infrared thermometer measurements, still bumps up against firmware timer https://www.eoshd.com/news/chinese-user-modifies-canon-eos-r5-to-improve-heat-management-but-finds-artificial-firmware-time-limit/ EOSHD testing finds EOS R5 overheats sitting idle in menus https://www.eoshd.com/news/i-bought-a-canon-eos-r5-and-it-overheated-in-the-wifi-menu-also-a-look-at-potential-solutions/ DPReview dubious overheating test - Real world limit is 2 minutes of 4K HQ on EOS R5 https://www.eoshd.com/news/the-real-world-4k-hq-overheating-limit-is-2-minutes-on-the-canon-eos-r5-say-dpreview/ Opinion on DPReview test results https://www.eoshd.com/news/opinion-on-dpreviews-canon-eos-r5-overheating-test-in-4k/ An early round-up of EOS R5 overheating field-tests (with benefit of what we know now, take with pinch of salt) https://www.eoshd.com/news/a-round-up-of-all-canon-eos-r5-r6-overheating-timings-and-field-tests/ Gerald Undone review and finding that it overheats after just 1 hour of photo shooting https://www.eoshd.com/news/canon-eos-r5-overheating-warning-occurs-after-0-minutes-following-1-hour-photo-shoot-of-30-photos-says-gerald-undone/ Canon promise firmware update for C-LOG 3 and C-RAW Lite https://www.eoshd.com/news/canon-eos-r5-to-get-firmware-update-for-canon-log-3-and-lower-bitrates-in-8k-raw/ Original stories / official Canon overheating times (firmware 1.0) https://www.eoshd.com/news/canon-eos-r5-has-serious-overheating-issues-in-both-4k-and-8k/ https://www.eoshd.com/news/the-canon-eos-r5-overheating-impact-on-different-types-of-filmmaking/ Industry talk Recall rumours https://www.eoshd.com/news/silence-of-the-recall-is-canon-turning-around-shipments-of-eos-r5/ Canon marketing EOS R5 as comfortable on pro video shoot with C300 Mark III https://www.eoshd.com/news/canon-said-eos-r5-shoots-comfortably-on-high-end-production-sets-ideal-partner-to-c300-mark-iii-why-overheating-is-not-on-purpose/ Will Canon recall the EOS R5? https://www.eoshd.com/news/will-canon-recall-the-eos-r5-i-asked-retailers-today-and-the-picture-is-grim/ Dire Canon financial results https://www.eoshd.com/opinion/severe-canon-financials-profits-drop-94-and-recalling-eos-r5-would-be-the-ethical-thing-to-do/ All previous forum topic threads

The changed encryption on this latest firmware means Magic Lantern will likely not be able to crack it open and explore, and will instead dump the original firmware to investigate a fix - any fix may only be compatible with that one. Can you roll back to previous version?

Executive... Erm, can't think of a bullshit answer right now, still shocked you asked. BBC... So customers wanted this 2 years ago... Executive... Erm... Yes, really can't bullshit my way out of this one even though I'm trying very hard. BBC... Why wasn't it ready.... Executive... This is Canon, we take our time but when we are ready we make sure to be the best with absolutely no overheating problems ever.

"Thank you for reinstalling Canon's position in industry overnight" "8K RAW beast" "ONLY waited 30 minutes for it to cool down" "The best mirrorless camera for hybrid and filmmaking"