I am using a Canon 600D in this article – for 600D you can substitute 7D, 60D or 550D – they have the same image.
Cinestyle has transformed my Canon DSLR and footage looks so cinematic with it. The key to good looking CineStyle footage on Canon DSLRs is a LUT curve. Here is a guide on how to do all that, with Final Cut Pro and Adobe Premiere CS5.
UPDATE: I have been in touch with Technicolor and they have clarified “The Technicolor CineStyle profile is going to built into current and future EOS DSLR cameras. We’re going to showcase the new log profile at NAB in the Canon space on a 5D Mark II.” Also it is a downloadable profile not a firmware update.
Canon and Technicolor have announced a new feature especially for video shooters: the CineStyle picture profile on Canon DSLRs, and it marks the beginning of a partnership between Canon and the Hollywood great comprising ‘a set of creative tools’. It will be unveiled at NAB.