Recently a Leica factory man came out and said he was ‘troubled’ by Sony’s approach to the NEX camera – that of a small body but large lenses. It’s an interesting remark and quite political because Leica are known to be developing their own competing mirrorless camera. Not a rangefinder like the M9 but consumer priced.
As rumoured in February, Pentax have taken a real gamble here. They are asking themselves: what do DSLR buyers like most about the format? Large sensor image quality or the hassle of interchangeable lenses? Pentax has decided it is the hassle of interchangeable lenses that most attracts people to the format.