54 mentions of video vs 32 of photos in Nikon D810 press release

Along with such disappointing video quality on both of Nikon’s flagship models the D4S and D810, it’s suggested by some that Nikon do not care about video on DSLRs because it is a small market. They make stills cameras! Video is a tiny niche. And so it goes, on and on (from people on photography forums and not actual working pros)…

So I was surprised to see 34 mentions of “video”, 14 mentions of “cinema” and 10 mentions of “broadcast” in Nikon’s official press release for the D810.

That compares to just 18 mentions of “photographer”, 4 mentions of “photography” and zero mention at all of the words “still” or “stills” in the entire release.

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Nikon D810 does not feature 4K video

Source: Trusted Reviews So far, so predictable. Like the Sony A7R the D810 will feature 1080/60p. And you may as well stop reading now! For all the claim to ‘go after video pros’ after the dramatic improvement we saw with the D800, the new D810 does the absolutely minimum to excite us. I really don’t see the point of buying one, especially with the A7S release next week! I do currently have a Nikon D600 which satisfies my needs for stills and Nikon lenses. Video is terrible on that too. I think Nikon really need to up their game. I don’t …

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