Line of sight advertising technology aims to infuse photography with digital ad banners

One of the most popular forms of photography if you look at the number of pictures if not actually the number of photographers, is smart-phone photography.

I enjoy it myself and the camera on my phone is the feature I prize the most. However there’s a technology that intends to disrupt all that. It’s called ‘line of sight advertising’.

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Canon introduce Mixed Reality prototyping at factory for faster product development

Canon - mixed reality system

Canon have introduced a kind of augmented reality to their factories, when a designer is evaluating a physical prototype, a more detailed CGI image reacts to his movements and gives a live CAD video feed through special glasses.

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