With the Apple iPhone 12 Pro Max, Cupertino has shifted up a gear and are marching into enthusiast camera, and even professional territory with the new technology. 5 axis IBIS, 10bit Hybrid LOG Gamma (Dolby Vision HDR) and even a new RAW format for photography dubbed ProRAW (not to be confused with ProRes RAW). There’s also now an improved optical zoom and 47% larger main sensor with 26mm lens – at least 13 stops dynamic range in ProRAW mode, which brings the sensor closer and closer to the important 1″ mark where low light performance and image quality takes a huge step up from small chip sensors.