To invest in gear, or creativity? It all comes down to risk

Casino Movie

Why is the buzz all about cameras? People are crazy for gear.

When the Canon 1DX was announced it was in the top 10 trending topics for the UK on Twitter for most of the day, despite the fact nobody can own one until March 2012.

Here EOSHD offers a possible explanation for why gear, rather than filmmaking itself, gets so much more attention.

Read moreTo invest in gear, or creativity? It all comes down to risk