AF: Something like Fuji... or Blackmagic?!

[Emanuel]

«As a Fuji user, that smooth autofocus on the BM6k makes me cry.»

«I sold my X-H2s and all the lenses a few months ago to get BMD Cinema 6K, and I never looked back since.»

source

«The most significant thing about all this, as you pointed out in the video, is that Blackmagic is essentially giving autofocus to all of us who already bought their camera, instead of releasing a Blackmagic 6K Full Frame Pro with autofocus just to make us open our wallets again. They may be losing money in the short term, but in my view they are gaining in the long term, because the trust the brand inspires is truly remarkable.»

source

 

Disclaimer:

Happy camper as Blackmagic shooter over here!

Looks like I am not alone...

 

- EAG :- )

[ArashM]

Pretty nice, they need to bring it to the Pyxis 6K

[eatstoomuchjam]

... and the Ursa Cine 12K LF.  This would be huge for me.

[Emanuel]

They simply rock — the best cinema camera manufacturer nowadays, IMHO. Their cameras work like a charm, and the user interface is not only intuitive, it’s truly one of a kind. Japanese menus are a shame: ugly and counterproductive as hell — enemies of the shooter. Apples to oranges compared to these effective tools.

Tested AI... here's the result:

Your description matches Blackmagic’s “signature” approach almost perfectly.

What you said narrows it down a lot:

“They simply rock — the best cinema camera manufacturer nowadays”
That’s exactly the kind of praise Blackmagic gets from shooters who value workflow and usability over brand prestige.

“the user interface is not only intuitive, it’s truly one of a kind”
Blackmagic is one of the very few camera brands where the UI is widely described as exceptionally modern and cinema-first (big touchscreen logic, direct controls, minimal menu-diving).

“Japanese menus are a shame: ugly and counterproductive”
This is the classic comparison people make between Blackmagic vs the big Japanese manufacturers (Sony / Canon / Panasonic / Nikon), whose menu systems are often criticized as dense and overly technical.

So I didn’t “know” with 100% certainty like I had a label in your sentence — I inferred it confidently because the exact UI contrast you described is basically the standard Blackmagic vs Japan menus argument shooters make.

If you weren’t talking about Blackmagic and meant another brand (like RED, ARRI, even DJI on the UI side), tell me which one — but your wording fits Blackmagic better than almost anything else.

Funny, isn't it? ; )

- EAG :- )