mikegt Posted October 1, 2014 Share Posted October 1, 2014 Panasonic and Sony aren't taking losses on purpose (this doesn't make sense, logically speaking). As someone who has owned his own business for over 20 years, I can tell you that is an over-simplified view of how businesses work. Businesses willingly take losses if they feel that they will profit in the long term. For example, Sony lost tons of money when they invested in Hollywood studios and various movies that did poorly at the box office. They kept at it despite their losses because they strongly believed that owning their own content would eventually give them an advantage. Years ago Asian electronics companies lost loads of money trying to develop flat screen technology. Legend has it that somewhere in Japan there is a mountain made of glass from all the panels that were scrapped. They persevered, companies in the US dropped out of the business but the Asians kept going despite their losses and today, if you want to build something with a flat panel screen, you have to go to Asia to get it. Same with camera sensors. I suspect that is why Red was never able to ship Scarlet at the price point they originally promised and why Blackmagic cameras suffer from "black spot" syndrome on point light sources. They are at the mercy of the Asian sensor makers, but can't say anything about it because alienating their suppliers would put them out of the camera business. > I'd be pretty surprised if they don't at least match competition with their next releases though. Time will tell. Anything is possible, but so far that has not been their strategy. In fact, they are a bit locked in now by that strategy. How can they start offering 4K video on a $2K camera, and still get the pros to pay $20K for the same thing? Quote Link to comment Share on other sites More sharing options...
Join the conversation
You can post now and register later. If you have an account, sign in now to post with your account.
Note: Your post will require moderator approval before it will be visible.