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And similarly, nobody is saying that they shouldn't also announce broadcast stuff at NAB. They certainly have done so in every other year in recent memory. It's just that after sitting through an hour of tedious broadcast gear updates, in every other year, the non-broadcaster viewer was rewarded with the updates on the gear they were interested in. Again, as they usually are, but broadcast-oriented is not synonymous with broadcast-only. And no, nobody forced anybody to do anything. I watched because I was interested to see what new products I might be interested in owning. I was irritated that the entire product segment that interests me was almost completely ignored, outside of the software that I use to edit. Again, stop trying to make it some idiotic meh meh meh it says broadcast, they didn't mention consumer cameras thing. Other people, including me, are allowed to be annoyed by something, even if it doesn't bother you.

C'mon now. No one is saying that they only should announce broadcast stuff at NAB. At the same time NAB is precisely when they should announce broadcast stuff. Right? They pretty clearly stated this would be a broadcast oriented announcement. Folks reading the tea leaves a different way is their own prerogative. I mean no one forced you to watch the full livestream lol.

4Kp240 is pretty neat. If they had pricing in there, I missed it - but if Mission 1 Pro ILS is <$700, I might take a flyer on it. They made almost exactly the camera I've wanted for a while now. The sensor could be a little better, but a 1" sensor ain't bad. If it has usable low-latency HDMI out (or a small adapter to get it), it could be a semi-ideal lightweight travel camera.

This is an intensely stupid take. For the last several years, BMD have been announcing their entire line of new cameras/gear in their NAB update, regardless of whether they were directly aimed at broadcast. Having been to NAB, I can tell you that a majority of vendors there aren't selling things directly aimed at broadcast. But please don't let any of that get in the way of your dumb pedantry. If Petty had started the stream by saying "Hey, everybody. We're focusing on broadcast for NAB this year, but we'll have another product announcement ahead of (other camera show)," I think that a lot of their owner-operators, including me, would have shrugged, tuned out, and not cared much. Derp derp derp. BMD have been aggressively pursuing the consumer/prosumer market since 2018 when they released the BMPCC 4K. It is not crazy to be irritated that in what has generally been their yearly new products update, they seemingly abandoned that entire market... "Multicamera livestream, but with two square streams instead of one rectangular one" is not a revolution. It's tedious evolution. "We needed more data so we upgraded to 100gE" is also not a revolution. And almost no product that they announced was revolutionary, it was "our old product but newer" and/or "a box to convert things."

The time for speculation is over! https://gopro.com/en/us/news/gopro-announces-three-cameras-mission-1-2026

To be fair it is a conference for broadcasters by name... But for real are we surprised? BMD is a much larger company than just consumer/prosumer/pro cine cameras. Everything is in the vertical integration for them – it's been that way for a long time. Hence the 2 hours of introducing a new product segment and then the oodles of support equipment necessary to make it work.

Pretty funny because I actually am very involved in the broadcast scene as well so it does appeal to me. I'm super 50/50 split between cinematography/video/editing & pro broadcast work. But I can understand there are products we wish they introduced that they did not.

We went to the moon in 1969 and it's obvious that people would eventually want to build a base there. So there's no need to get excited about the company that makes that possible. Even with the associated motion sickness and jarring take-off.

'I can't believe a company would release broadcast equipment and try to get ahead in a new broadcasting industry at the National Association of Broadcasters.' I work in video and it's annoyed me that Canon keep releasing new printers! What do you mean Panasonic has a new microwave, I need faster AF! I don't need a PS5 for God's sake, why won't Sony give me better menus! At the very least, BMD is keeping within the same field and pushing the boundaries throughout the whole workflow as much as they're able to. Parts of this technology will eventually come to the more 'interesting' products and while we're waiting there's plenty of choice from other brands. It feels like I'm defending the brand, which I don't mean to do, but damn. Complaining that groundbreaking products don't fit your own expectations is pretty wild to me. If it's not for you, it's not for you. No need to get upset. My intial point remains, the amount of times Grant says things like 'but there's a problem with this process, so we've also created this solution' is very promising. I don't see many other companies thinking so far ahead and getting around problems that don't even exist yet.

Invented is a real stretch there. As soon as VR headsets were a thing, it was obvious that people would eventually want to do it live. Adding multiple cameras into the mix, with the associated awful jarring jumps between places, is hardly a revolution. Plus there's the dystopia of standing amidst the futbol players after a goal is scored celebrating with them... only to a second later be standing in the midst of an immersive ad for erectile dysfunction pills. That's fine, but for me as a filmmaker, I really just don't give even a nugget of a shit about any of that stuff. I would have really wanted some sort of bridge between the $5,000 and up gear with their fantastic RGBW sensors and the $3,500 and below gear which mostly uses 5+ year-old Sony sensors (such as the Pyxis 6K which uses an IMX410 from 2018, old enough to be in grade school). IMX410 is a great sensor, but as Andrew pointed out, I can go buy a cheaper Fuji with a newer/better sensor. An X-H2s costs less and has half the readout time and better dynamic range - and with the money saved, I can add raw and a second monitor with a Video Assist 12G. Bonus: the video assist won't be locked in place awkwardly on the side of the goddamn camera.

Pros in 2026...

Ah just installed dr21, looks like rw2 is not supported yet. Bummer but it will prolly be fixed in the next update.

I don't care about any of that, just want a new Pocket cam

They invented, solved the problems of and instantly became a leader in a whole new industry. Live, multi-cam immersive production. That's the closest thing to teleportation you can get without the risks of becoming half man half fly. Imagine BBC's yearly Glastonbury coverage being shot and broadcast live with this immersive workflow. You'll have the whole festival in your living room, with clean toilets just through the door. Arri and RED have film, Panasonic and Sony have indie and YouTube, Blackmagic stands alone on the forefront of a sci-fi world where the competition aren't even looking.

Yes, indeed. Andrew is right. EU has paid a lot, straight to the schools and into their reps' pockets. Millions so to speak. Or literally to be more direct: Only from RRP in Portugal, a €2-billion program. Yes, a 10-digit figure! The numbers speak volumes... And as of last month of February, a mere half, yet : X

Do they assemble them in-house? I assumed they'd just outsource a lot of that stuff to someone like FoxConn, if not FoxConn themselves. If they're running with only 600 total employees, I'd guess that the layoffs were in engineering, sales, support, etc, probably with a bit of middle management thrown under the bus with them. After all, it's almost never the executives, they've already proven their value by fucking up the strategy and driving the company into the ground. Better give them a retention bonus so they don't take all that competence somewhere else. 😅

here you go 🙂

Perhaps this new gp3 is designed better, requires less assembly from humans and with all the normal things companies do to save money getting rid of paying salaries is always a winner... Besides they can always rehire them at the same rate or reduced rate at a later date. Considering we are up to a gopro13 now, I'm not exactly holding my breath in anticipation, I know its an action camera but we have had 13 of em now... I guess it helps keeps the influencers busy. Honestly I'm a bit jaded with it all. With a 5-nanometer System-on-a-Chip and an innovative GP3 processor is a specialized AI Neural Processor Unit, i wonder if we have more control or less ? Admittedly the images are nice. I think I'll wait for the bird to hatch to see if we end up with a bin chicken or an eagle.

The reason Blackmagic are out of the consumer / prosumer market now, is that the Japanese cameras are too good and too cheap. Blackmagic can't compete with an X-H2 shooting ProRes 422 8K for under $1500. Also the profit margins in the broadcast stuff is massive. It's funny isn't it, how the industry has pivoted back to where everything was before 2010, pre DSLR! The only thing missing now are new small chip ENG shoulder cams! Then we can truly party like it's 2008!

If you'd like to spend about 2 hours learning about a bunch of expensive, high-end broadcast gear, the latest Blackmagic NAB update was made for you! BEHOLD million bazillion port VIDEO SWITCHING DEVICES STARE IN AWE at a first-party mount to use 2/3" camera lenses on your FULL FRAME CINEMA CAMERA GASP WITH AMAZEMENT as instead of making the smaller, cheaper media module reader that everybody wants, they make one BIGGER AND MORE EXPENSIVE! YOU MAY HAVE PAID FOR THE WHOLE SEAT, BUT YOU WILL ONLY NEED THE EDGE ------------- Resolve 21 looks nice. Otherwise, 0 new consumer products. Every single thing that they announced today was for broadcast and specifically seemed targeted at sports broadcasters, the only people who are trying to multiplex 50+ 4K+ input streams to 50+ output devices all at the same time. I suspect that rampocalypse pricing for components has basically obliterated profit margins on any consumer gear that Petty was going to announce. Maybe in 3-6 months, we'll get an out-of-cycle product release livestream.

Less with the YouTube spam dude.

It's not exactly confidence-inspiring when you lay off about 1/4 of your workforce right before announcing the killer new product. It seems like either GP3 isn't going to be in any shipping products for a while or GP doesn't think it will be a huge seller. Otherwise, why go to the bother of laying off a bunch of people and paying severance, only to rehire them in a few months when the new product is selling like crazy? https://www.cined.com/gopro-to-cut-23-of-its-workforce-ahead-of-gp3-camera-launch-at-nab/

genuinely someone should just create an archive database for the old panasonic hardware firmware hacks

Did you watch the 90 second demo ? still early days and beta testing bug squashing.A guy in Melbourne has installed it & will be doing a review soon ,I don't own a ZR.The developer says he hopes to put this on the App store when fully functional and stable.Nikon should be putting more effort into these sorts of developments !!! more at reddit