Something radical has changed over at Sony. It used to be nearly impossible to keep up with their camera announcements, now the competition is either catching up or gearing up to surpass them. Shipping on the A7iii was horrendously slow. Even months after reviews were out, it was unavailable at major suppliers. The apsc line has stalled badly, and even the A5100 and 6000 are still lurking around stores embarrassingly. Don’t even start on lenses. Either madly overpriced compared to the competitors, or badly in need of refreshment. Take the (silver only) 16mm apsc lens and compare it to the 16mm sigma which boasts better optics and overall quality and doesn’t look like a lemon on the end of a predominantly black camera body line up. Great that 3rd party companies have stepped in to fill the vacuum, but you always have a gnawing doubt about AF and other issues with non native glass. Maybe they lost their best R&D people to a rival.