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One of these days you'll be interested to take a look on this one...
 

A camera comparison here:
It seems that the Mavic files are less cooked, less sharpening and less noise reduction and it is a good thing assuming that this is a valid test (same settings, etc...)
 

This time from my native country...
BTW, that Roman temple seen on DJI video presentation is also a Portuguese location [ LINK ]

Here you can find the original MP4 file so you can rule out the YouTube compressions..... https://www.dropbox.com/s/k62sd0cqrjauyfc/DJI_0028.MP4?dl=0
 

Too soft, here and there. Enough balance in some others. That's the business of the shooter. To balance the elements.
Mushy outcome both from low bitrate codec and youtube encoding don't help, not even to evaluate either, the miracles a good colorist can achieve from.

Thanks for your post. Interesting soft 4K, sharp enough for cinematic inserts to be used if justified. I am sure it'll happen to be in the middle of a few professional productions worldwide. My beef with GoPro is also the sharp edges.
 
 

LOL Definitely, quote of this thread!
My vote is on Mavic. Purchase, as well :-)
GoPro is the most horrid camera even before the Lumière brothers did their presentation!
No Protune saves the grace or its absence in pallid colors all the same from one side of spectrum to the other extreme. No idea why people dare to shoot on it other than personal stuff and a few shots as inserts when the magical hour cheats all of us...

+1 Emanuel!
Plus, just to conclude my thinking, when I started working, late 90's, everyone was concentraded on his trade, be it sound, be it camera, whatever, and we were investing accordingly. Today, things are getting cheaper, but the market requires, for even a very low budget production, a 800$ wedding let's say, or a 700$ small shop FB video, an interchangable lens camera, couple of lens, few OK led lights, whatever can do for sound, an action cam, a drone, a slider, a few more things (tripod/monopod/bags/batteries/cables/hard drives/computational power/editing amd pp software/memory cards/monitor/etch) and the budget is not adequate for another person to come help. Sorry for ranting, just some thoughts while preparing my bags for such a project!

Wow. This is a killer. 
 

You're welcome and absolutely right!
https://vimeo.com/185182140#comment_14995977
 

Mio caro, exactly my POV! We both share the same cinematic perspective on motion pictures, let it alone the aerial footage. Unfortunately, people are too uneducated with their small displays. We live in a sad age where artifacts are the king. Sawtooth borders (when not aliasing) are taken for sharp content... What else can we say? *Phew*
To me, this is the first small drone to focus my attention on it. For the same reasons you mention.
Still from the European press presentation in Lisbon (I know very well those locations and how curious is to me to see them to be shot like that with so tiny capture device -- DJI should/could/can slash the GoPro business with that toy/cam beyond the drone industry) take a look from 3:48 minute on:
 

X5/X5R are another league... Let's not mix up apples to oranges ;-) Phantom 4 or Karma have nothing to do with. The reception theory ; ) can fit but people are still stuck on the wrong variables, obsessed with definition when this doesn't necessarily mean better IQ, on the contrary, more often than we could aspire to.

Very good quality!
I only see some jerky movements here and there with slow motion, especially when the camera is pointed down (but maybe it is the compression from youtube) and some strange reflections when backlight, for the rest it is really impressive!

My perspective as well :-)
This one seems legit too:
 
BTW, here's already accessories offer:
 

Actually this is the best footage i have seen so far from the mavic pro. These images have the right amount of sharpness to my eyes. Also in the statue shot we can finally see the advantage of bigger focal length / shallower depth of field, as selective focus is not an option for a P4 owner. This is an example of how an experienced user can show the true potential of a product.

Yes, indeed.
One of the lighthouse shots (at 1:14) is pretty representative of such feature. Actually, the add-on is evident for that particular shot, comparing to the previous ones immediately before. Finer narrative tool.

Still from DJI's Lisbon event...
 

Seems legit: 
 

apparently it might be a focus issue

It is legit :-)
Here are other links with interesting and useful info on topic:
http://www.shainblumphoto.com/2016/09/30/dji-mavic-vs-phantom-4-dng/
http://visual-aerials.com/mavicpro.html

Take a look on this cinematic outcome... To whom comes from film realm, such called 'softness' (when not missing focus) is a bless :-)
 
PS:
Thanks for the compliments on 'I Cento Passi' (dal cuore : ) Speaking of missing links... our memory is, though, full of team work worries, past today. Such as two weeks of shooting to be repeated only because of a DAT tape lost and recording sound irremediably missing, respectively; missing parts to still be credited; €300 to remain as credit card limit in the main method of payment for (shooting) expenses such as mere flight tickets (main cast); the female lead character to be completely erased from the script made with so much love fulfilled by many only a few months before in order to cut off the budget and tighten up efforts or there wouldn't be feature film to show up in the end + the whole participation of a co-production team and checks to sign at one time and follow accordingly, go figure... 
Finally, all this became multiple awarded in Venice since a decade and a half ago, oh well, crazy craft this industry is *Phew*