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It lets them hit attractive spec points like 3x optical zoom and 12x zoom when using the digital shenanigans. Although the 3x optical zoom is actually 3x switch as the intermediate points are digital and if you are in D-Log2 then it’s a hard switch as there is no digital zoom. I think 45mm equivalent would’ve been better from a practical point of view but 2.25x optical zoom and 9x total zoom doesn’t look as good in the marketing. Even though 20-190mm equivalent is still not too shabby ! A good practical look at the challenges around shooting with it in this video.