Playing devil’s advocate, I’d see it as a fairly cheap way for them to stimulate new interest in the S9 in general.
”Maybe you can’t get this particular S9 but hey if you haven’t seen this camera before, you have now seen how good it is and you’ll be amazed at how cheap and available the non bling version is”
The rest of them they’ll flog to Leica users who have been denied something compact since the CL/TL days and can hold their nose and buy a Panasonic because it’s a limited edition one in a box that they can take out and polish every Sunday.