I'm pretty sure that the Mavo Mark II LF is using IMX410. It's a great sensor which is why it's been used in so many cameras since it was introduced in 2018. But that's also exactly the problem. It's in a lot of cameras already. Sell it at $1,500 and it's interesting as a budget play. Sell it at $3,000 and you're going up against the EOS R5, Nikon Z8, Red Komodo, Nikon ZR, Panasonic S1 II, and EOS R6 Mark III. IMO, every one of those sensors that's at least equal to the IMX410. They also support 10-bit internal recording that doesn't look like ProRes 4444 (I think that's the only 12-bit format available on Kinefinity right now). Of course, it's also up against the much cheaper Z Cam E2-F6 and E2-F6 Mark II which also use IMX410.
The form factor is enticing, but a ZR is even smaller and also has a big flippy 4" screen. And internal raw. And really good autofocus. And costs around $1,000 less.
Just like with some of the other cameras that have been announced recently, the question to ask not just "What makes me buy this over the other cameras on the market?" - but it's also "What makes me buy this over a camera I already have?"