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The clearest sign yet that people's critical thinking might be in a dodgy place... 7K RAW on a content creator's camera with a tripod mount to shoot in portrait orientation. Now let's remind ourselves: Why do people shoot vertical video - because of phones How big is a phone screen - Erm, about 7 inches tall How much resolution is 7K in vertical format... 1000 dots per inch! What DPI are the best flagship phone displays? Well, iPhone 17 Pro Max is 2868 ×1320, so about 450dpi, and that is overkill already because to make out the individual pixels you need a microscope. Those Instagram stories never looked so good.