His choice... It's always a choice.
Needless to say there's only so long you can go on liking cameras but never shooting anything with them.
And the social media skit can make one thin skinned and insecure - people look up to you like a God, which is ridiculous, or tear you down - not much in-between.
So while part of me understands The Gerald Dilemma, the main part of me thinks, well, he chose to milk it for all it was worth didn't he? And it was a very privileged position that many would kill to be in, he could have used it as a springboard into an artistic career, but there wasn't an artist inside, nothing on the springy board.
The problem is the system.
YouTube / Alphabet is a billion dollar industry based off the hard work of content creators, who get a very small share of the overall pie and Google's Ad Business the lion's share. The internet has pivoted from a place where the artist owned the platform themselves (own website, own server) thus able to keep the benefits of 100% of their labour, to big tech owning the platforms and us becoming mere commodities as consumers/creators in a hive mind, whereas before we were founders, builders and owners as well as artists.
The shift is noticeable in the language too. In 2012 we were all saying 'filmmakers' or 'musicians', but now everybody is lumped in together as a 'content creator', which got shortened even further to simply 'creator'.
It's really dystopian shit.
This is at the heart of what created The Gerald Dilemma - being a little pawn in a PR machine and ad industry rather than an individual. Being on a treadmill of content creation for the benefit mainly of big tech platforms.
I don't see how anyone can take any personal satisfaction from it other than the money.