If I'm honest, this Fuji announcement has pissed me off a bit with Panasonic. Frankly, the price and value tread deeply into the core of M43. Having Panasonic basically refuse to make anything and allowing Fuji to own the market says volumes about the current state of Panasonic. Let’s be clear: they’ve come out with ONE value proposition in the past year, and it was for pros (S5II/X). We’ve been begging for a newer M43 camera like the GM5 or GX9, and Panasonic continues to ignore us, despite having an ecosystem for those cameras. To add insult to injury, they come out with an overpriced S9, effectively moving the amateur price point to $1500. Oh, and by the way, we have a new BS 'lens' for you—a manual focus 26mm fixed f/8! What the hell? Now we have Fuji putting the amateur price point back to where it should be—$800. It’s time to lower the price of the S9, announce a new GX9-type camera, or say goodbye to that market.