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The reason Blackmagic are out of the consumer / prosumer market now, is that the Japanese cameras are too good and too cheap. Blackmagic can't compete with an X-H2 shooting ProRes 422 8K for under $1500. Also the profit margins in the broadcast stuff is massive. It's funny isn't it, how the industry has pivoted back to where everything was before 2010, pre DSLR! The only thing missing now are new small chip ENG shoulder cams! Then we can truly party like it's 2008!

Pros in 2026...

I don't care about any of that, just want a new Pocket cam

They invented, solved the problems of and instantly became a leader in a whole new industry. Live, multi-cam immersive production. That's the closest thing to teleportation you can get without the risks of becoming half man half fly. Imagine BBC's yearly Glastonbury coverage being shot and broadcast live with this immersive workflow. You'll have the whole festival in your living room, with clean toilets just through the door. Arri and RED have film, Panasonic and Sony have indie and YouTube, Blackmagic stands alone on the forefront of a sci-fi world where the competition aren't even looking.

here you go 🙂

Less with the YouTube spam dude.