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'I can't believe a company would release broadcast equipment and try to get ahead in a new broadcasting industry at the National Association of Broadcasters.' I work in video and it's annoyed me that Canon keep releasing new printers! What do you mean Panasonic has a new microwave, I need faster AF! I don't need a PS5 for God's sake, why won't Sony give me better menus! At the very least, BMD is keeping within the same field and pushing the boundaries throughout the whole workflow as much as they're able to. Parts of this technology will eventually come to the more 'interesting' products and while we're waiting there's plenty of choice from other brands. It feels like I'm defending the brand, which I don't mean to do, but damn. Complaining that groundbreaking products don't fit your own expectations is pretty wild to me. If it's not for you, it's not for you. No need to get upset. My intial point remains, the amount of times Grant says things like 'but there's a problem with this process, so we've also created this solution' is very promising. I don't see many other companies thinking so far ahead and getting around problems that don't even exist yet.

The reason Blackmagic are out of the consumer / prosumer market now, is that the Japanese cameras are too good and too cheap. Blackmagic can't compete with an X-H2 shooting ProRes 422 8K for under $1500. Also the profit margins in the broadcast stuff is massive. It's funny isn't it, how the industry has pivoted back to where everything was before 2010, pre DSLR! The only thing missing now are new small chip ENG shoulder cams! Then we can truly party like it's 2008!

A may have, sort have, hacked my Sony a7 IV. Although the firmware is encrypted the .DAT cam settings file isn't. This allows you to dive in and change picture style parameters, without the limits of the camera menus or Sony's tethered apps via USB. This is early days yet, but I've already got a prototype app that's quite useful. First bonus feature... it allows you to save all your Picture Profile recipes and Creative Style settings to your laptop and manage them in a nice to use Mac OS app (Windows version I'll also be working on later). This allows you to store as many "Recipes" as you want and dial them into the camera. Second bonus feature... It is able to apply recipes to Sony raw files and export as LUTs for S-LOG2 and S-LOG3, with a live preview shot as you grade it. Interesting to see the reference to "S-Cinetone 2" in the data... Third bonus feature is that this app might allow us to go further in future... I'm getting a good understanding of how the camera OS works. I have also reverse engineered Canon's picture styles, although this is a topic for a future post 🙂

4Kp240 is pretty neat. If they had pricing in there, I missed it - but if Mission 1 Pro ILS is <$700, I might take a flyer on it. They made almost exactly the camera I've wanted for a while now. The sensor could be a little better, but a 1" sensor ain't bad. If it has usable low-latency HDMI out (or a small adapter to get it), it could be a semi-ideal lightweight travel camera.

The time for speculation is over! https://gopro.com/en/us/news/gopro-announces-three-cameras-mission-1-2026

Pretty funny because I actually am very involved in the broadcast scene as well so it does appeal to me. I'm super 50/50 split between cinematography/video/editing & pro broadcast work. But I can understand there are products we wish they introduced that they did not.

Pros in 2026...

I don't care about any of that, just want a new Pocket cam

They invented, solved the problems of and instantly became a leader in a whole new industry. Live, multi-cam immersive production. That's the closest thing to teleportation you can get without the risks of becoming half man half fly. Imagine BBC's yearly Glastonbury coverage being shot and broadcast live with this immersive workflow. You'll have the whole festival in your living room, with clean toilets just through the door. Arri and RED have film, Panasonic and Sony have indie and YouTube, Blackmagic stands alone on the forefront of a sci-fi world where the competition aren't even looking.

here you go 🙂

Less with the YouTube spam dude.