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Agreed.. You've likely heard of the term "anemoia" which is from The Dictionary of Obscure Sorrows which aims to come up with new words for emotions that currently lack words, and it means "Nostalgia for a time or a place one has never known". It's gaining popularity too, with that blip being April 2024...

It’s arrived. Immediate observations… Each to their own and all that, but the size is perfect. Over the past near 20 years, I have only had a couple of ‘personal’ cameras starting with the GF1. I still have that one (somewhere) and last time I tried it, it felt somewhat clunky and slow. No big surprise, it is getting on a bit! X100 which is a strong contender for fave camera of all time for its time. Again, it would be terribly slow today, but SOOC, produced the best ever JPEGs of any camera I have ever owned. Not necessarily (and not actually) the sharpest or most detailed, but specially compared with high MP full-frame cameras, but just a certain ‘filmic’ magic about those 12 MP files from that sensor. Sony RX100v. A fiddly little bastard. Great video, very average at best stills. Too small. Sony ZV1. Again, a better video unit IMO, hated the stills experience. So here we are with the L10… I’ve set it up to mimic the set up of my S1Rii’s that sit above my S5ii…which sits above my S9 (that I am unlikely to see again before mid July as I head off on a near 4 week road trip in a couple of days). I still need to import any LUTS and I’ll start with my Phantom one’s for the S5ii which I currently use for the S1Rii’s also. If anyone fancies making a LUT to bake in based off the new L Classic Gold, I’d be interested 😬

I think a lot of people feel the world was a brighter and more optimistic place in the 90s and 2000s so it’s a way of putting their current selves back into that time. Easy to write that off simply as nostalgia but I think at this present time it’s actually a deeper thing as a coping mechanism.

I do think nostalgia, even for a time someone wasn't alive for, is a big factor. Another is authenticity, the title is telling on the comparison video. Which is "more authentic?". I think with so much fake stuff out there, or over polished, commercial media, that there's naturally a desire for something real. I know a young woman, in early 20s, who last year shot in miniDV for the nostalgia and poor quality. That surprised me because I remember when miniDV was considered high quality (compared to what low budget video makers had access to previously). Things move on. There's also trends, as the saying goes, when hemlines are down they can only go up. Now that people can do 8K pristine video easily and cheaply, then low quality and dirty is a refreshing change. About 12 years ago I was searching for, and found, a pocket camera that saved in raw. It was great and I loved how I was able to edit in post nicely, etc. This year it died and so I pulled out the old jpeg-only camera from the drawer and I've been shooting with it. Now, instead of cringing when I see the jpeg artifacts, I accept it as a normal look for a cheap snapshot and kind of a style that's now "approved" by others (at least on YouTube.) The ergonomics are great too. I can have it in my side pocket and while cycling, reach down with one hand, put my hand in the wrist strap, turn it on and take pictures without stopping. You can't do that with a phone. I sometimes wish that the amazing image stabilization and other features that iPhones have was available in a little pocket camera. Anyway, I can dig all sorts of things. It's just another brush to choose.