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The thing is, open gate is a pretty big deal for people in charge of social media for companies big and small. Almost everyone i know doing that kind of work is a Sony shooter and are frustrated that they don't have that option, while my S5II X does. I know of at least three folks who switched to Lumix for open gate, though that's a drop in the bucket. Still, as other companies introduce it, Sony might find themselves shedding customers if they too don't introduce it soon.

Somehow strange that they did not put this technology in the FX2. I assume the development on the photo side is stronger. For the videoside it just reduces some of the A74 biggest flaws. The Crop on 60p has cost me some nice shots, i find the rolling shutter not too problematic even though i hate the effct- haven't shot for the big screen though. Will be super interesting to see a comparison of the picture of the A74 to the A75 -again skintones is what i am most interested in...

GH5 GH4 EM10iii OM-1 5Dii XPRO2 XT-5 P1100 DSC-RX10 iPhone15 iPhone12 Xiaomi12 Ultra DJI Mavic Pro GoPro Hero All those different cameras were used to make our latest indy documentary on-and-off over the last 3 years. We finally finished post-production (for real this time) last month. Not to mention all the different ridiculous vintage lenses and modern lenses employed along the way. So that happened. My advice? Yeah, don't use so many cameras...and then try to make all that cohere somehow with no legitimate color grading skills... Surprisingly, I found the EM10iii footage the most pleasant looking color-wise when exposed correctly.

I'd be truly shocked if the main sources on all of the ____rumors sites weren't the marketing teams for the various camera manufacturers. These days, those sites function as a pretty major portion of their pre-release marketing as well as allowing them to do sentiment/market analysis based on how people react to the rumors when posted.

My guess is they have a lot of those sensors they need to offload and this is one way of doing it.