Thom Hogan:
"Nowhere in Panasonic's press releases or marketing information I've seen so far do they actually seem to know how to market their six different 24mp cameras (S1II, S1IIE, S5II, S5IIX, S9, and BS1H). In the S1IIE features list the sensor is listed as "inspired by the performance characteristics of the Lumix S5II," which tells you nothing. Those of us in the press these days are dealing with AI driven press releases, but I'm failing to even see the I in Panasonic's. Nothing tells me which 24mp camera to buy, let alone why I should buy it instead of Canon's, Nikon's, or Sony's. This feels like "stuff the channel and see if it sells" product management, not clear, user centric marketing."