Camera prices – Have the Japanese taken leave of their senses?

[Andrew Reid]

On 6/12/2025 at 1:09 PM, ND64 said:

Body only is 10,000 yuan in China. Its expensive for these specs, unless the target market don't give a f about specs, which apparently Fuji believes is the case. 

Not much wrong with the specs.

One of the only 40 megapixel APS-C bodies.

Same flagship sensor as X-H2, but much smaller, sexier body.

IBIS and all the features of an X100 VI but with the benefit of X-mount.

6K 10bit LOG and 4K/60p.

I think for £1299 it's a bit of a bargain.

Especially in a world which is used to $2k micro four thirds cameras.

Whether the average person will choose it over a £1799 EOS R6 Mark II is another matter though.

As for the USD prices on new gear, these are irrelevant now and I'm going to start using the £ price as a basis for determining the true pricing of stuff.